Both the AMA and the CDC has recognized this, and released Best Practice documents for those professionals. A few of the Best Practices that caught our attention were:
- Using privacy settings to safeguard personal information and content to the fullest extent possible on social networking sites.
- Routinely monitoring their own Internet presence to ensure that the personal and professional information on their own sites and content posted about them by others, is accurate and appropriate.
- Maintaining appropriate boundaries of the patient-physician relationship when interacting with patients online and ensure patient privacy and confidentiality is maintained.
- Considering separating personal and professional content online.
How much do you think these policies will help to mold the updated guidelines from the FDA in order to protect patients from those that misuse these technologies?
At the ePharma Summit, we will be addressing how marketers can better connect with today’s tech-saavy physician in our The Doctor’s Live Panel which will feature Sanjay Pingle of Physician’s Interactive as well as the perspective of Dr. Jason Bhan, Family Physician and Co-Founder of Ozmosis, Inc.