Wednesday, December 1, 2010

Winning In The Relationship Era

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Marketers feel the ground shifting beneath their feet. Health care consumers are more empowered than ever, and as consumers gain unparalleled access to and influence over brands, they form new expectations about brand relationships. They expect us to truly engage with them - and to provide value beyond the pill - by building an experience around the brand that’s not about product branding, but rather about making them and their loved ones healthier. Authenticity and trust will drive their behaviors, not 30-second spots. So, how can business leaders - given the realities of the current regulatory environment - best adapt from a campaign-driven paradigm to an always-on marketing ecosystem? Learn how brands can adapt and win in the “Relationship Era” by building sustainable relationships with healthcare consumers involving both high levels of transaction and trust. Read IMC2's White Paper examining the topic here.

Doug Levy, CEO, IMC2, will be expanding on the findings in the white paper on Tuesday, February 8, 2011, at the ePharma Summit in New York City. Download the brochure and remember to register by 12/10 to save $300. Register using the code XP1606BLOG and save an extra 10%.
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