Tuesday, March 30, 2010

Official Call For Papers: Multi Channel Pharma Marketing Congress

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Call for Abstracts
October 4-6, 2010
The Hyatt Place Princeton, Princeton, New Jersey
INDUSTRY ALERT: OFFICIAL CALL FOR PAPERS

The Institute for International Research (IIR) is currently seeking presenters for the Multi Channel Pharma Marketing Congress. This 3-day event will take place October 4-6, 2010 at The Hyatt Place Princeton, New Jersey.

We invite you to submit a proposal for a speaking opportunity directly to Kristin Paulick, Senior Conference Producer, by email (kpaulick@iirusa.com) or call 646-895-7331. The deadline is April 12, 2010 at the very latest. We expect that the conference will attract between 75-125 attendees.

Submission Guidelines & Details
• Proposed speaker name(s), job title(s), and company name(s)
• Contact information including address, telephone number, and e-mail
• Title and objective of presentation
• Please indicate which topic you plan to address.
• Short summary of the talk

We are also interested in proposals for half day workshops. These workshops should be focused on specific techniques and skill building topics.

All speakers receive FREE admission to the conference as well as any pre-conference activities

Case Studies Suggestions:
• The importance of agency collaboration
• Customer segmentation techniques
• How to transition to full strategic integration—the tools needed to deliver quantitative, predictive customer insights
• What does the optimal channel mix look like?
• Tips to maximize stakeholder engagement/enhance the patient-physician dialogue
• Balancing innovation and the changing regulatory environment
• How to globalize multi-channel marketing campaigns
• Evaluate the success of your media plan without getting bogged down in the data

Why should you attend?
• To learn from others in the industry and how they overcome issues
• To find out new ways to partner with your customers
• To drive efficiency and deliver value across your marketing and sales channels
• To optimize team and agency relationships

Is your number one challenge not addressed here?
Contact Kristin Paulick at kpaulick@iirusa.com to ensure it is on the final program!

Monday, March 29, 2010

Internet has more influence on healthcare decisions than other mediums

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Healthcare professionals still have the highest amount of influence on consumers and their healthcare decisions. However, Manhattan Research reports that the internet is becoming more influential on consumers than other DTC models. Does this surprise you?

Why do you think this is the case? Read more about the report here.

Friday, March 26, 2010

Study Shows Europe Leading in Health Related Social Media Use

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Matthew Arnold of Medical Marketing & Media reports that a recent study conducted by Digitas Health shows that physicians and consumers in European nations are more likely use social media for health information than Americans.

For the study, Kantar Health surveyed 1,000 physicians and consumers in the US and Europe on their use of social media.

Among the findings:
Sixty-seven percent of European consumers said they trust the information they find in social-media venues. Only 45% of American consumers agreed.

Fifty-two percent of European physicians said healthcare professionals should participate in discussions in patient forums and social networks, compared to only 41% of US physicians. Similarly, 41% of European doctors believe social media will play an increasingly important role in shaping their patient management and treatment, versus only 23% of US physicians.

To learn more about the findings we encourage you to check out Arnold's report:
Europe edges US in social media for health info, says study

What do you think are the factors that drive Europeans to adopt health related social media? Is this a surprise?


Thursday, March 25, 2010

9th Annual ePharma Summit: Full Video Presentations Available

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We are pleased to announce that full video presentations from the 9th Annual ePharma Summit are now online, courtesy of Klick Pharma!

Numerous presenters are featured on the Klick Pharma website including some of the key discussions on leveraging digital marketing strategies to deliver your brand message and ultimately, drive business success.

Here are just a few of the highlights:

Day 1:

• Chairman’s Address - Paul Ivans, President, Evolution Road
• Keynote - “Value-Add Beyond the Pill” - Brian O’Donnell, EVP, Interactive Services, Klick Pharma, featuring guest speaker “e-Patient Dave” deBronkart, Spokesperson for Patient Empowerment
• Panel discussion - “The Evolving HCP and Consumer Media Mix” featuring:
• Dennis Urbaniak, VP, Customer Channels & Innovation, sanofi-aventis
• Bob Brooks, Vice President, WEGO Health
• Louis Sanquini, Director, Allergy Franchise, Meda Pharmaceuticals
• Nan-Kirsten Forte, Executive Vice President, Consumer Services, WebMD
• Joe Shields, Product Director, Pfizer, Inc.

Day 2:

• Keynote - “The Long Tail of the Pharmaceutical Industry” – Chris Anderson, Editor in Chief, Wired Magazine
• “Use Online Video & Social Media to Drive Measurable Return”, Kevin Nalty, Founder, Nalts Consulting
• Case Study - “Speed to Impact: Creating a BIG Market With a Small Budget”, Breichen Madej, Product Manager, NUVIGIL Marketing, Cephalon, Inc.

For a full listing of all of the videos and to start watching, visit Klick Pharma.

Wednesday, March 24, 2010

Could social networking be used more than the telephone?

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A report from the UK webpage Broadband-Finder.com reports that in the UK, social media growing at a fast pace, and sometimes more used than a telephone. Last year, over 72% of all UK citizens signed up for a social network.

So how does usage for UK citizens break down?
51% of users regularly sign into Facebook
20% of users regularly sign into MySpace
17% of users regularly sign into Twitter

Do you think stats are similar around the world? Can Pharma look at these numbers and use them to look at the audiences they can interact with online?

Tuesday, March 23, 2010

Pfizer Does Large-Scale Social Media Market Research

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Join us for a special presentation by Robin Spencer, Senior Research Fellow, Pfizer on Wednesday, May 5th at 1pm at The Social Media & Community 2.0 Strategies Event.

Below is a brief summary of Robin's presentation:

Five-star rating and promote-demote voting are familiar techniques in large social marketing sites, but can be badly biased by a handful of individuals. To address the need for a better alternative Robin will present a method called Pairwise Review. The method is easy and fun to do, works well at large scale, is statistically immune from bias and data skewness, is readily implemented in large-scale electronic environments and which, after analysis results in a detailed, formal, multidimensional market analysis for your social media market research.

To learn more about the great presentations at this years event, download the brochure.

Complimentary Web Seminar tomorrow: Leverage Facebook to Improve Brand Awareness and Promote Patient Advocacy

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Title: Leverage Facebook to Improve Brand Awareness and Promote Patient Advocacy
Date: Wednesday, March 24, 2010
Time: 2:00 PM - 3:00 PM EDT
Register here: https://www1.gotomeeting.com/register/241889944

Mention priority code P1606W1Twitter/Blog

About the web seminar:
In this web seminar, you'll hear how McNeil Pediatrics created 2 successful Facebook communities ADHD MomsTM and ADHD AlliesTM, to help families cope with issues relating to Attention Deficit Hyperactivity Disorder.

Presented by:
Tricia Geoghegan, Communications Lead, Neurology & ADHD,
McNeil Pediatrics, A Division of Ortho-McNeil Janssen
Pharmaceuticals, Inc., Johnson & Johnson

Monday, March 22, 2010

What content is Pharma responsible for online?

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At the Social Media Mafia, they look at what big Pharma companies are currently waiting on in terms of regulations for social media from the FDA. The article focuses on how important of an education tool the internet is regarded as, but how little control Big Pharma has over it. It discuss how Pharma runs a fine balance of controlling the information on web pages they don't own along with the web pages that don't fully disclose all information.

What do you think? Should Pharma be responsible for the information on webpages they don't control? What kind of regulations are you looking for from the FDA on this topic?

Tuesday, March 16, 2010

eHealth ready to move?

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The Wall Street Journal looks at the current state of eHealth, an online health insurance search engine. While the stock prices have stalled for this search engine, which compares prices of health plans much like the prices of airlines on Orbitz, it could be growing in the future. According to John Jannarone, the author, this could be be the only viable platform for the government should they pass universal health care. Could this make the value of the company go up soon? Read the full article here.

Tuesday, March 9, 2010

Who is the Reigning Social Media Champ Between Google and Yahoo?

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When it comes to social media, Yahoo and Google have differing strategies but both work well. Yahoo relies on outside partnership whereas Google uses in-house development. Yahoo recently announced that it would integrate Facebook Connect into it's website, following the failed attempted of bidding for Facebook in 2006. Google's advanced social product, Google Buzz, has been launched but time will only tell if its adoption rate will be better than it's previous social product endeavors including Google Connect and Orkut. Check out this post on Mashable to view Ben Parr's take on the scenario.

Which company has the right social media strategy?

Monday, March 8, 2010

Complimentary Web Seminar: Leverage Facebook to Improve Brand Awareness and Promote Patient Advocacy

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Title: Leverage Facebook to Improve Brand Awareness and Promote Patient Advocacy
Date: Wednesday, March 24, 2010
Time: 2:00 PM - 3:00 PM EDT
Register here: https://www1.gotomeeting.com/register/241889944

Mention priority code P1606W1Twitter/Blog

About the web seminar:
In this web seminar, you'll hear how McNeil Pediatrics created 2 successful Facebook communities ADHD MomsTM and ADHD AlliesTM, to help families cope with issues relating to Attention Deficit Hyperactivity Disorder.

Presented by:
Tricia Geoghegan, Communications Lead, Neurology & ADHD,
McNeil Pediatrics, A Division of Ortho-McNeil Janssen
Pharmaceuticals, Inc., Johnson & Johnson

Thursday, March 4, 2010

Register by Friday & Save $300 to Attend Social Media & Community 2.0 Strategies

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Did you know 92% of Americans get their breaking news from social media platforms, including mobile phones, Facebook pages and Twitter feeds?1 This May, find out how you can take advantage of these staggering statistics to drive real business results at IIR (and save $300 in the process if you register by THIS FRIDAY).

Register Today

What does the Social Media & Community 2.0 Strategies program have that makes it worth your time out of the office? Targeted advice for Market Researchers, Brand Managers, Innovation Leads, Marketing Executives and Customer Experience Strategists, all looking to drive business results using social media. Connect and share with
Market Researchers, Marketing Enthusiasts,Innovators, Brand Managers, Customer Experience Strategists

...and so many more!

PLUS - Don't miss speakers from:
• PepsiCo
• General Mills
• LinkedIn
• eBay
• Chicago Bulls
• NBC Today Show
• Microsoft
• Humana
• AAA
• Zappos.com
• Walt Disney World
• Scottrade

Visit our website for more on the BIG PICTURE CONVERSATIONS, specific information on why YOU should be attending this event and a guide to all the onsite activities designed to facilitate meaningful connections to ensure you get the most out of your experience.

Plus, don't miss a special keynote presentation as Charlene Li unveils the "next" Groundswell!

See you this May in Boston!