Thursday, September 30, 2010

Mia Hamm promotes "Give Your Health A Shot"

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Soccer Player Mia Hamm is working with GlaxoSmithKline to promote the awareness of vaccination health for adults. Reported by MM&M, With the "Give Your Health A Shot" campaign, GSK is looking to spread awareness of the 14 vaccinations that can prevent serious illness in adults. In order to reach their target audience, GSK is using website as well as a 30 minute public service announcement that will run in select markets throughout the month of October.

Tuesday, September 28, 2010

John Mack on Pharma Marketing

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John Mack, Editor & Publisher, Pharma Marketing News, who will be moderating the panel Take Value-Add to the Next Level—What’s Working and What’s Not at this year's Multi Channel Pharma Marketing Event answers five questions about Pharma marketing online with Doc TV:

Monday, September 27, 2010

Are you using the right platform to target your audience?

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Listening online is key to excelling with your audience online. It is important to look at the platforms your audience is engaging on and how they are approaching the topics they are talking about. The 360° Digital Influence Blog suggests that creating a Facebook fan page for a drug may not be sending the message a Pharma company wants to send.

Where are your customers speaking online? Have you taken the time to find those places?

Friday, September 24, 2010

Can the FDA keep up with Pharma Advertising?

Pin It Now! looks at the current balancing act Pharma companies are playing with the FDA while advertising to consumers. The USA and New Zealand are the only two countries in the world that allow Pharma companies to advertise to their consumers. The Pharma companies spend over $4.8 billion every year. The FDA regulates these ads, but is often far behind in monitoring and enforcing their policies on the ads.

What do you think the FDA can do to better patrol Pharma Marketing? While the number of warning letters from the FDA has increased from 21 in 2008 to 45 as of August this year, the FDA is having trouble with the volume of advertising and reviewing campaigns.

Thursday, September 23, 2010

Latest mHealth Research Revealed at VITAL 2010

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PricewaterhouseCoopers recently conducted a survey which concluded that three in ten Americans are willing to use their mobile phone to monitor and track their health. 40 percent stated that they would be willing to send their health data directly to their physician through a remote monitoring device. What’s more, they would be willing to pay for this device out of pocket.

To explore these findings further and understand how your organization fits into this emerging marketplace, join us at VITAL - The Consumer Digital Health Event next month.

VITAL, (Vision, Innovation, Technology, Adoption, Living) - The Consumer Digital Health Event, taking place Wednesday, October 6, 2010, is a one-day interactive think tank designed to bring together the key players in the consumer health technology market.

Throughout the day, participate in discussions on:
• Where are we now and where are we going: an in-depth review of the personal health technology landscape
• The tool kit to establish benchmarks for measuring clinical outcomes and changes in healthy behavior
• How to’s on setting incentives to overcome barriers to adoption for patients, members or employees
• Examining current reimbursement models and trends in self-pay
• Data integration: the quantified self and the physician EMR – are they fit to be tied?

For more on Vital, taking place October 6, 2010 in San Francisco, California, visit our webpage.

Tuesday, September 21, 2010

ePharma Summit: Putting the Consumer Back in DTC

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ePharma Summit 2010 took place this past February in Philadelphia. If you were unable to make it, we will now be presenting a weekly video series featuring all of the sessions from our event. This week Hensley Evans, President,imc² health & wellness, leads a panel discussion with Brent Rose, of Daiichi Sankyo and Ginger Vieira of Diabete Teens titled Putting the Consumer Back in DTC: Five Things Pharma Can Learn From Consumer Brand Marketers.

Click here to watch the video. The video is under the "video" portion of the interactive player on the ePharma Summit webpage.

ePharma Summit now has a Facebook fan page! Like the ePharma Summit today!

Monday, September 20, 2010

The Effect of Digital on Patients & the Physician Relationship

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In 2010, researching health information online is a mainstream activity among U.S. consumers, with over two-thirds of adults doing so. In earlier days of eHealth, online health info-seeking was generally sporadic, usually in response to a new symptom or health concern. But access to broadband has dramatically increased and now more consumers rely on the Internet for health-related resources at multiple points throughout the treatment continuum, including during post-diagnosis and condition management stages. Adoption of online pharmaceutical content in particular has grown at a fast clip over recent years. Over 100 million U.S. adults now use the Internet to research prescription drug information - a population that has been boosted by an increase in the share of older consumers using the Internet, a growing number of Americans taking one or more prescription medications, and DTC advertising driving people online.

While online health and pharma information-seeking has already been adopted by a critical mass of consumers, participation in more advanced health IT activities is far less common. The share of consumers using online tools and services to increase their adherence to medication or manage their conditions is still relatively low. While consumer interest in using PHRs and communicating with their physicians online is very high, only a small fraction of U.S. adults have actually adopted these activities. The share of physicians communicating with at least one of their patients via email, instant messaging, or secure online messaging services has been gradually increasing over the past seven years to about 2 in 5 physicians in 2010. But significant participation has been hindered by physician concern about liability and questions about benefit to practice efficiency, as well a lack of communication around the value proposition for both physicians and patients. Similarly, personal health record (PHR) adoption will likely remain stunted in the absence of major physician participation and education and awareness-building initiatives. Although the current administration has put a stronger focus on health IT, the majority of Americans are likely not highly motivated to maintain a PHR unless faced with a serious illness.

Consumers who take an active role in their healthcare are starting to make an impact on physicians. Virtually all U.S. physicians report that at least some of their patients discuss health information they found on the Internet during their appointments, though the average share of physicians’ patient bases doing this is still relatively low. More than half of physicians believe this research leads to a better-informed patient and over one-third feels that it leads to better treatment decisions.

Source: Manhattan Research, Taking the Pulse® v10.0 (2010), Cybercitizen Health® v9.0 (2009)

Monday, September 13, 2010

ePharma Summit: Pharma on YouTube: Who’s Doing it Best? Part II

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ePharma Summit 2010 took place this past February in Philadelphia. If you were unable to make it, we will now be presenting a weekly video series featuring all of the sessions from our event. This week Kevin “Nalts” Nalty, Prolific YouTube Video Creator teams up with Clare O'Brien, Sales & Business Development, You Tube/Google to complete their presentation Interactive Polling Round II - Pharma on YouTube: Who’s Doing it Best? .

Click here to watch the video. The video is under the "video" portion of the interactive player on the ePharma Summit webpage.

Friday, September 10, 2010

Top 10 reasons you should join us for the Multi Channel Pharma Marketing Event?

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This October in Princeton, New Jersey, we hope you’ll join us for the Multi Channel Pharma Marketing Event. Why? Here are the Top 10 reasons:

1. Get updates and insight into FDA promotional guidance from AstraZeneca, Sanofi-Aventis, and Bristol-Myers Squibb
2. Identify the next big idea and follow it from concept to execution
3. Debate the optimal channel mix for your market segment
4. Bring the customer to you with live physician and patient focused break out groups
5. Participate in facilitated roundtable discussion groups based on your interest in consumer, HCP or managed care marketing
6. Learn how to spot new insights and opportunities by collaborating across functional teams
7. Gather predictive consumer insight to optimize your cross-channel media plan
8. Maximize your experience with speed networking activities and dinner workshops
9. Evaluate the success of your multi channel media plan without getting bogged down in data
10. Find out how you can compete in the new pharma marketing model with a keynote presentation from David Stern, EVP, Endocrinology, EMD Serono

Don’t wait. Register now for your opportunity to drive brand advocacy and elevate top line sales by sending the right message to the right customer through the right channels.

Visit the webpage here.

Thursday, September 9, 2010

Apple to introduce guidelines for the apps

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After two years of little guidance, Apple has announced that it will introduce guidelines for Applications in its App store, as reported by the Associated Press. There are are currently over 250,000 apps available. For the past two years, the developers of these programs would submit their applications with no structure during development, leaving some with Apps that were not approved. Also, they've lifted the ban on using third-party development tools that ''translate'' code written for another platform.

Will this encourage more apps from Pharma companies that will allow the digital tracking of health to increase?

This blog is co-posted with Community 2.0.

Thursday, September 2, 2010

Pharma marketers must learn to listen through social media channels

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Tobi Elkin, writer at eMarketer, recently posted about his conversation with Bruce Grant, the SVP at Digitas about where Pharma marketers are and how they can adapt and use the social media space to understand and communicate with their customers. Grant points out that while both online, advertising and social media marketing are two different mechanisms for communicating with the consumers. Social media can, however, provide a platform for consumers to find the answers they need in the cloud of marketing that Pharma presents. It is most important that Pharma Marketers take a minute to stop and listen to consumers on these platforms. Then, after listening to the needs and concerns of the consumers, then marketers can reach out and respond to their customers.

Does the lack of regulation prevent your company from reaching out and responding to your customers? Or are you taking a different approach and communicating with your customers via Social Media until the FDA intervenes?

Wednesday, September 1, 2010

Social networks provide comfort for patients

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Recently in the Dallas Morning News, tell the story of how Jenny Scott became a blogger during her daughter's struggle with leukemia. In 2004, she began to share the story of her baby's cancer treatments and the struggles the family was facing. This fostered a community where readers could read about the cancer updates and created a forum for the other parents who were supporting their children sick with cancer.

How important are forums online like this for patients struggling with illness? While the Pharma industry is struggling to regulate the Pharma marketing industry online, there are these great forums that are helping patients and parents discover the illnesses their children are struggling with, and giving them an outlet to express their concerns and questions among peers.