Monday, April 4, 2011
Ogilvy Healthworld UK and OgilvyAction Combine to Create Ogilvy Digital Health
Caroline Howe and Simon Stebbing have been appointed managing partners for the new unit, which will benefit from both of its predecessors' practices and technology resources.
Ogilvy Healthworld and OgilvyAction have worked together in the past to conduct campaigns on behalf of companies such as Pfizer, GlaxoSmithKline and Roche.
Ms Howe said: "Ogilvy Digital Health will further drive and develop the digital healthcare capabilities of clients to reach both consumers and professional audiences."
Ogilvy Healthworld merged with CommonHealth last year to create a joint entity called Ogilvy CommonHealth Worldwide, though it maintains the Ogilvy Healthworld identity in many regions.
at 1:42:00 PM