Tuesday, May 3, 2011

Astra Zeneca expanding digital customer care

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AstraZeneca has now placed “Click To Chat” features on the “Contact Us” pages of Crestor and Nexium. The IMing feature is the first of its kind in the Pharmaceutical industry, and AZ believes this is just one more way they can connect digitally with their customers.

Donna Holder, senior director, AstraZeneca Information Center, stated “AstraZeneca understands that our consumers want flexibility, especially when it comes to health information. This new resource enables consumers to have easier access to the information they seek through the convenience of a real-time, online channel.” (Source: Jack's Posterous)

ePharma Summit West is the best event to help you understand how to use your digital toolbox to access customers. Sessions like “Measuring Digital Marketing Toward Supporting Patient Adherence & Consumer Education” and “Extending Quality of Life Through the Shift Toward the Consumer” examine the new role of the empowered patient in pharmaceutical marketing and how you can adapt. Join AZ and others at ePharma Summit West this July 25 – 27th in Santa Clara California.

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Do you think this is a step in the right direction for Pharmaceutical Customer Care? Do you think more patients will look to the IMing services rather than find user generated content to get their questions on Crestor and Nexium?
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