The Pharma companies are diving in as well, Astra Zeneca has adopted AZ Touchpoints, Boehringer Ingelheim launched an educational marketing campaign for doctors with Pradaxa, and Novo Nordisk has launched the "Coags Uncomplicated" app to diagnose bleeding disorders. The article, does mention at the end, these technical advances still don't replace face to face contact and the benefits that can provide for the doctor/patient relationship or even the Pharma sales representative/doctor relationship. How do you see software like this aiding the industry?
Find out about the newest technologies affecting the industry at ePharma Summit West. Hear from Bob Harrell of Shire Pharmaceuticals and Dr. Daniel Kraft of Singularity University as they discuss “Accelerating Technologies and our Radical Future” and Jonathan Richman of Possible Worldwide in his session “Paging Doctor PC” which discussed the impact of personal tech on treatments and doctor patient interaction.
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