Thursday, May 5, 2011

Pfizer tests vaccine education via SMS

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VAXTEXT, the new SMS promotion by Pfizer, is looking to create awareness and inform the public about childhood vaccinations. This is currently being tested in the Las Vegas, Phoenix and Miami markets, three of the major metropolitan areas where childhood vaccinations are low. The goal of the promotion is to send personalized texts educating parents on their options for vaccines, what illnesses they can prevent and the optimal timelines for receiving them. Parents can sign up for alerts at

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