Thursday, May 5, 2011

Pfizer tests vaccine education via SMS

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VAXTEXT, the new SMS promotion by Pfizer, is looking to create awareness and inform the public about childhood vaccinations. This is currently being tested in the Las Vegas, Phoenix and Miami markets, three of the major metropolitan areas where childhood vaccinations are low. The goal of the promotion is to send personalized texts educating parents on their options for vaccines, what illnesses they can prevent and the optimal timelines for receiving them. Parents can sign up for alerts at vaxtext.com.

The ePharma Summit series is your best chance to learn about using mobile as a piece of your digital media strategy. Join us for our “Art of Mobile” workshop or general sessions such as “Mobile: Putting the “Smart” in Smartphone Marketing Decision Making” and “Measuring Digital Marketing toward Supporting Patient Adherence & Consumer Education,” or “Seamless Integration of E-Initiatives into your Multi-Channel Media Plans.”

This February, Dr. Jennifer Shine Dyer of Nationwide Children’s Hospital spoke at ePharma about a new program using SMS as a tool to promote diabetic teen patient adherence. ePharma interviewed Dr. Dyer on her project before her speech. Get a free PDF file of the interview here.  Join us July 25-27th to hear these topics and more at ePharma West. Mention the code XP1656BLOG when registering to save 10%.

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