The Mac Observer, Key Ray talks about the Pharma companies purchasing iPads for their sales representatives long before they even have a system to run any of their sales presentations on. When a sales rep enters a doctor's office, the doctor, on average, gives them 30 seconds of their attention. If a rep is using a laptop, it could take at least 30 seconds to power up that laptop.That's why Pharma is looking to switch to the easy, sleek iPad which can be functional within seconds.
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Do you think there's an opportunity for software companies to develop Apps for the reps? Will this help the amount of information doctors better understand with their sales reps?