David Fleet recently posted a very informative infographic compiled from the expertise of multiple organizations to illuminate the true costs of social media.
The graphic expounds on the hidden costs of social media campaigns including staff costs, advertising consultant fees, platform creation and apps. The costs on the low end total up to about 200,000 on average for a small operation and increase exponentially from there depending on staff size and involvement in the space.
But not to worry, the article goes on to praise the impacts that social media can have on a campaign including engagement, brand awareness and overall reach.
ePharma Summit West is your opportunity to hear from the guru’s of social media in the pharmaceutical industry and figure out how to streamline your strategy to increase the effectiveness of your campaign while bringing down the costs associated with it. Learn from industry case studies and hear what’s down the road in trends, regulation and technology. Download the brochure to see the entire program including our exceptional speaker faculty and keynote presenters. Register and take an additional 10% off the current price when you mention the code XP1656BLOG.