Wednesday, October 12, 2011
Some Pharma look to their Facebook pages as a forum for dialogue
Lauren Folino at MM&M points to the fact with this open dialogue, moderation is needed. Many are challenged by the time it takes to fully moderate the forums. Others outsource their moderation. Others choose to outsource their moderation. Boehringer Ingelheim is one of the companies who moderates their own forums.
Do you think Pharma stands to benefit more from the use of social media? How much of a challenge is it to keep these mediums fully moderated and is it worth the benefit?