Wednesday, October 12, 2011

Some Pharma look to their Facebook pages as a forum for dialogue

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While many Pharma companies shut their Facebook pages down, as they were forced to allow discussion on all their pages, others kept their Facebook pages open.  While fear of having to report any  incidences to the FDA, others saw the forum as an opportunity for discussion and a place to build a community for those who their pages are targeted at.

Lauren Folino at MM&M points to the fact with this open dialogue, moderation is needed.  Many are challenged by the time it takes to fully moderate the forums.  Others outsource their moderation.    Others choose to outsource their moderation. Boehringer Ingelheim is one of the companies who moderates their own forums.

Do you think Pharma stands to benefit more from the use of social media?  How much of a challenge is it to keep these mediums fully moderated and is it worth the benefit?
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