The Edward Hospital & Health Services in Illinois did a study to identify who uses their website and why. Based upon that, they changed their content to fit what would appeal to their users when they arrived on their webpage.
Stinson sees these things as possible options to work for tailored content for healthcare webpage users:
- If you have this condition, you should pay attention to these associated risk factors.
- If you’re taking this prescription, you might consider this companion product/food to make it more tolerable.
- If you are seeing this kind of doctor, you could also benefit from these supportive healthcare services.
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Do you think targeted healthcare marketing could benefit both the industry and users? What other examples could this opportunity present?