Monday, January 16, 2012

Hospitals see power of social media

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We all know the power of crowds and social media.  In a recent article posted by The Cypress Times, they examine some of the best ways hospitals have captured this power over the past few years - from fundraising to sharing patient experiences for the better of the community.

A few that stood out to me were:
Massachusetts General: They created an app for users to find the closest emergency room.  Since many people turn to their cell phones in a time of crisis, I found this to be one of the best to reach those in need where they are looking for help.

Nebraska Medical:  They created a YouTube Channel. This YouTube channel frequently features patients an their stories - encouraging others to share and seek treatment.  This has lead the Nebraska Medical Center to see an increase in requests for certain surgeries.

UCSF Children's Hospital: They successfully harnessed the power of social media to raise money to build a new children's hospital.  Through the game FarmVille, where players sold purchased candy canes, over $805,000 was raised, and lead a strong foundation for a new children's hospital to be built.

At the 2012 ePharma Summit, Kevin Kelly, Author, What Technology Wants, Founder & Senior Maverick, Wired Magazine, will be on hand to present Quantifying Ourselves through Technology: How What Technology Wants Can Inform What the Healthcare Consumer Wants, where he will look at the power these tools are bringing not only to these hospitals, but patients as a while.  For more information on his presentation, download the brochure here.  Don't forget, as a reader of this blog, register to join us January 6-8, 2012, and mention code XP1706BLOG to save 10% off the current rate!

While Pharma is awaiting regulation, hospitals have found a way to harness this powerful medium for the better.  What are some of your favorite examples of hospitals using social media?
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