Wednesday, January 25, 2012

Yahoo Identifies Key Insights to Help Health Marketers Create Meaningful Connections with Women in Mid-life

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Did you know that 3 out of 4 women, age 40-59, have at least one medical condition? 

To find out more, Yahoo!, the premier digital media company, partnered with Digitas Health to thoroughly understand how women in this age group make health decisions as people, not just as patients.

Yahoo! and Digitas Health surveyed more than 2,500 women age 20-59 to understand how women think and feel about their life stage, their health and caring for others with health conditions.  

Five major insights emerged:

1.       Nearly half of women, age 40-59, have a positive outlook about life
2.       Women experience information as much emotionally as functionally
3.       The Web offers multiple touch points that ignite their decisions to act
4.       Woman are looking for a partnership with their physicians
5.       Five health styles emerge that come at the intersection between a woman’s outlook and her situation
More details on this study are available on Yahoo!.
Yahoo! is a sponsor of the 2012 ePharma SummitVisit booth #24 to learn more about Yahoo!'s solutions for pharma marketers or contact us at : 866-506-3593.

About Yahoo!:
Yahoo! offers premium content and solutions for pharma marketers to engage with their audience, at scale.  As the premier digital media company, Yahoo! creates deeply personal digital experiences that keep more than half a billion people connected to what matters most to them, across devices and around the globe. And Yahoo!’s unique combination of Science + Art + Scale connects advertisers to the consumers who build their businesses.   For more information, visit
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