Friday, February 3, 2012

EPharma Summit 2012 is (almost) Here!

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Casey Ferrell is a research analyst at Cutting Edge Information. He will be guest blogging at IIR’s upcoming ePharma Summit 2012 (February 6-8, 2012 in New York City). You can find him on Twitter or over on his company’s blog.  If you'd like to join me next week in New York, register for ePharma 2012 and mention code XP1706BLOG to receive 10% off the standard rate.

The ePharma Summit 2012 is just days away, and I for one can’t wait to meet so many of my Tweeps, LinkedInmates and various other virtually networked folks. Also, I hear there is was a chance for some light snow, which for this displaced Northerner would be a welcome sight have been nice (Old Man Winter has evidently forgotten North Carolina this year).

With more than 600 attendees, this is one of those conferences where the nametag really comes in handy. I’ll be guest blogging the event, so please don't hesitate to introduce yourself if you find me bopping from one session to the next, laptop in tow, trying to find an outlet. For those of you who can’t attend, you’ll be able to follow along in several ways: myself and James Ellis will be live blogging throughout the day on I’ll be posting round ups nightly and for several days after the conclusion of the event. I’ll be tweeting (@Casey_CEI) from as many of the sessions as I can get to. I won’t be the only one tweeting, though —follow the #epharma hashtag for a deluge of event-related tweets.

A recent intriguing addition to the agenda has created a summit within a summit: the Digital Health Coalition partnered with ePharma event organizer IIR to create a parallel track called Social Guiding Principles Summit. The Digital Health Coalition, which was created to serve as the collective public voice and national public forum for the discussion of current and future issues relevant to the digital and electronic marketing of healthcare products and services, will host a variety of industry thought leaders in short, 20-minute sessions. Look for the DHC to discuss its Social Guiding Principles and how those can immediately impact your digital marketing efforts.

With three days of non-stop sessions, countless opportunities to network, and chances to learn from the best of the best, it’s impossible to be everywhere at once. That’s where I come in – I hope by blogging the event that you’ll be able to absorb even more of the bounty of critical information and perspectives this event holds in store. See you there!

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