XVIVO is an award-winning animation studio that prides itself on creating compelling visual productions for pharmaceutical, medical device and biotech companies, advertising agencies, educational organizations, museums and broadcast companies.
In addition to providing the transitions for this year's event XVIVO Vice President, Robert Krensel, will be presenting during the Case Study Tracks session on Multi-Channel HCP Marketing that begins at 1:30 on Wednesday, February 8th. He will be co-presenting with William Tunno, the Director of Product Marketing at Incyte Corporation in a segment called "Develop Interactive Programs and Animations to Aid Sales Force Efforts." Robert and William will discuss the objectives for development of the original MPN (Myeloproliferative Neoplasm) mechanism of disease (MOD) 3D animation program and how it was used by the sales force as an interactive detailing aid when visiting physicians. The program was also used on their website to further educate physicians about MPNs with the idea that a knowledge base and anticipation of the product would be helpful to achieve market penetration even before the drug received FDA approval.
To learn more about XVIVO's custom education and communication services, check out www.XVIVO.com and their amazing demo reel! Also, it's not too late to sign up for ePharma Summit 2012 taking place next Monday-Wednesday in New York City! Visit the webpage to find out more and mention code XP1706BLOG to receive 10% off the standard rate!