Wednesday, February 1, 2012

Five Days Left before the ePharma Summit - Register to join us today!

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You’re invited to join the growing number of pharmaceutical marketers at the ePharma Summit, which is just five days away, February 6-8, 2012, in New York City. This year, we have over 100 pharmaceutical marketers in attendance, more than any other event. Don't miss out on the year's best event to learn about the latest trends and technologies in digital marketing.

To better address your unique needs and wants, we’ve continued to update our agenda to ensure you get the most up-to-date, relevant information. Below are some of the recently confirmed speakers, topics, and sponsors:

Recently Confirmed Speakers Include:
  • David Ennis, Diabetes Franchise Leader, Global Marketing Communications & Channel Strategies, Merck
  • Robert R. Müller, Associate Marketing Manager, Global Marketing, Roche Diagnostics, Diabetes Care
  • Liz Cermak, Chief Commercial Officer, Pozen Inc.
  • Xavier Petit, Integrated Marketing - Multi-Channel Strategy Services, Shire
  • Jerome Mead, Director, Capability Development and Integration, Bristol-Myers Squibb
...Plus the outstanding members already on our faculty.

New topics include:
  • The implications of the FDA’s recent draft guidance on responding to requests for off-label information
  • The benefits of using gaming to reach consumers
  • Strategies to improve patient adherence through mobile devices
  • A focus on how to better use email-specific capabilities for marketing purposes
  • How to best connect with caregivers

Also, be sure to visit our website to check out the new Social Guiding Principles section of our Medical, Legal & Regulatory Summit day, presented in conjunction with the Digital Health Coalition. This afternoon of sessions brings together experts from pharma, consultants and companies like Facebook to help determine the direction that pharmaceutical companies can take in the absence of FDA guidance.

As a reader of this blog, when you register to join us and mention code XP1706BLOG, you’ll receive a 10% discount off the standard rate! If you have any questions about this year’s event, feel free to email Jennifer Pereira at jpereira@iirusa.com.
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