BioSpace conducted a survey to see how the Pharma and Biotech community were using social media professionally. The found that use of social media for the professionals is sparce. Of those surveyed, only 44% shared that they never use Facebook for professional reasons. Only 25% of those surveyed use Twitter for professionals purposes. The most used social media source is LinkedIn, 56% of those surveyed do use it for professional purposes, but it is viewed as a networking and professional tool. This article constantly points out the benefits of using these tools - staying up to date with the latest news and the awareness of the potential for professionals to better their career.
This July at ePharma Summit West, we'll be hosting The eMarketing University For Brand Managers, with one one of the courses being "How to Find and Target Your Specific Audience Online." For more information on the course, download the ePharma West Agenda here. If you'd like to join us, as a reader of this blog register today and mention code XP1756BLOG to save 10% off the current rate!
Do these numbers surprise you? How do you think the use of social media will change as we see the next generation starting to work in the Pharma and biotech sector?