The mobile health market is rapidly expanding, and it's easy to see why. There were more SmartPhones and tablets shipped last year than laptops and desktops. This year alone, it is predicted that there will be 44 million downloads of health related apps, with this number growing to 142 million apps by 2016. It is also believed that in 2014, mobile phones will be the most common way to access the Internet.
Here's a more in-depth rundown on the growing mobile market from HealthX.
What does this mean for the Pharma industry? More people are looking to manage their health through their phone. At ePharma Summit West 2012, Phil McKinney, Innovation Guru, Author, Beyond The Obvious—Killer Questions That Spark Game-Changing Innovation will be on hand to present "How Can You be the First to the Next Best Thing and Avoid Making the Next Big Mistake?" which will address this exact topic - how Pharma and Healthcare can venture into the mobile health market and navigate the waters successfully to connect with their market. For more information on McKinney's presentation and the rest of the program, download the brochure. If you'd like to join McKinney this July in San Francisco, register to join us and mention code XP1756BLOG to save 15% off the current rate.
How do you think mobile health apps will affect the overall population? Do you see this as a way for the worlds population to be more aware of their health?