Thursday, June 14, 2012

Vaccinations options are becoming prevalent. What about the way we track it?

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Do you know which vaccines you've had?  What about the vaccines your children have had?  Many people in the United States don't know the answer to this question, so the makers of BeImmunized set out to correct this.

According to Mashable, their goal is to create a digital shot record that can be accessed by doctors, schools, healthcare providers and patients.  It could also be more easily kept up to date than the yellow shot record that can often be out or date.  The creators of the site focused on usability in order to encourage those who use it to be able to use it functionally.  This self-funded start up is avialable to all United States citizens for free, but a push for California residents to join has been the focus thus far.  After patients sign up for the services, they're even able to receive text messages about when they should be receiving upcoming vaccinations in addition to when outbreaks of certain illnesses occur in their area.

This is just one of the many ways that patients can step up and control their personal health.  By stepping up and digitally keeping track with an easy to use platform, they enable themselves and healthcare officials to provide a better healthcare experience.  In the  eMarketing University for Brand Managers at ePharma Summit West this July 17-19, there will be a variety of sessions that will look at digital platforms such as this, that can share how Pharma can better reach their audience and encourage healthy behavior.  As a reader of this blog, register to join us and mention code XP1756BLOG to save 10% off the current rate!

Do you think an update needs to be made in the way America tracks who has had what vaccination?  Do you think BeImmunized is on the right track to make this happen?
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