After a recent press release discussing their “Get Old” campaign, Pfizer explains what those two words mean to them, credibility issues, and also their future plans for the company and social media. Their campaign is to promote wellness through all stages of life, despite the age. Get Old’s content consists of 200 videos, 100 images, and 500 miscellaneous pieces from approximately 350 sources, according to Libbey. As promised, all of it centers around getting old.
Once a draft for the Social Media guidelines is released by the FDA in January do you think Pfizer will approach the media outlet with less hesitation? Once established, how will this change the dialogue between companies and consumers?