Friday, September 14, 2012

Boehringer Ingelheim Releases Syrum

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After much hesitation, many pharmaceutical companies are finally beginning to use social media outlets to connect with their consumers. Boehringer Ingelheim recently launched the beta version for their Facebook game, "Syrum". The company hopes that it will help educate, entertain, and gain more Facebook followers.  

Is this just the beginning of combining both pharma and gaming? How do you think their audience will respond?
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