Wednesday, September 5, 2012

ePharma Summit Latin America Program released!

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Statistics show that digital marketing is growing at an exponential rate in Latin America - the pharma market is worth more than $60 billion a year and growing at a double digit rate. The digital adoption trends over the past few years are dramatically changing the way you market your products. Successful digital marketing strategy is crucial to stay ahead of this industry transformation.

ePharma Summit Latin America is a global brand extension of our ePharma Summit events in the USA - the world's largest and longest running digital marketing event for the life sciences industry. Now we're bringing a tailored version of the ePharma Summit to companies focused on the Latin American market.  It will take place November 29-30, 2012 in Cancun Mexico.

Visionaries and industry leaders convene to provide case studies and expert insight into the fast-growing world of digital marketing in Latin America:

  • Identify the best social media outlets for your campaign; Facebook, Twitter, tumblr, product websites and other channels
  • Understand how to use ROI and ZMOT metrics
  • Build a long-term, customer-centric approach digital marketing strategy
  • Use closed loop marketing to continually adapt your marketing campaigns
  • Optimize your digital marketing with a regionalized strategy
  • Utilize social media to create effective and compliant patient disease awareness communities

Manage regulatory guideline impact on your digital strategies in the Mexican pharmaceutical market.

As reader of the ePharma Summit blog, when you register you'll save an additional 10% off the current rate when you mention code XP1716BLOG. If you have any questions about this year’s event, feel free to email Jennifer Pereira.
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