Friday, September 21, 2012

Happy iPhone 5 Day!

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Leading up to ePharma Summit 2013, conference director Sarah Gordon will give an inside look at what is going on behind the scenes. The event is currently in production, but you can sign up to receive the latest updates here.

After seeing so many people in line at the Apple store in Grand Central, I thought I would share some mobile stats:
  • 26% of consumers use mobile phones for health. (Manhattan Research, 2011) 
  • 81% of physicians are expected to own a smartphone by 2012 (Manhattan Research, 2011)
  • Smartphone users spends 2/3 of their mobile time on apps (Nielson, 2011) 
  • Over half of physicians are already accessing the mobile web more than 5x/day in their practices, but only 4% of pharma websites are mobile friendly. (Morgan Stanley, 2010, Manhattan Research, 2011)
  • 72% of physicians own a smart phone, and 95% use their smartphone to download medical information. (Manhattan Research, 2010)
Of course, we'll cover mobile at ePharma on March 4-6 in NYC. Are there any must-have mobile case studies that we should include on the agenda?
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