Friday, September 7, 2012

Production for ePharma Summit 2013 is well underway

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Leading up to ePharma Summit 2013, conference director Sarah Gordon will give an inside look at what is going on behind the scenes. The event is currently in production, but you can sign up to receive the latest updates here.

Over the past month, I've had research calls and in-person meetings with more than 50 of your peers: some of which have attended ePharma, some have spoken at ePharma, and some didn't even know what ePharma is. Most people had positive feedback, some had not-so-positive feedback, but EVERYONE offered me insight into what matters most to the pharma marketing industry. One of my favorite parts of being a conference producer is getting to translate all of your feedback into a tangible program that attracts the high level speakers ePharma is known for. Although I'm not quite ready to show all of my cards I can tell you that the theme for this year's event is Marketing in a Digital World. We've also added more content on brand planning, more content for Canada, more perspectives and more timely information (think Healthcare Reform). If you're interested in getting involved with the program, feel free to email me at sgordon@iirusa.com. Also, follow me at @sarahpharma for #FF on speaker confirmations, program developments and some random musings.
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