If you were able to watch the debate last night you may have heard Republican Candiate, Mitt Romney, mention the opportunities that Latin America has to offer, and apparently he wasn’t the only one to notice. This week, Forest Laboratories announced that they will be expanding to the Latin American market.
Forest Laboratories, Inc. (NYSE: FRX), an international pharmaceutical company, and moksha8, a leader in the commercialization of CNS medicines in Latin America, today announced that they have entered into a broadstrategic alliance that will provide Forest with a commercial footprint in Latin America and give moksha8 access to Viibryd® and potentially other Forest products for the Latin American market. Latin America’s Pharmaceutical industry is growing immensely every day, and having moksha8 as an allie in the industry will get Forest’s foot in the door at a rapid pace.
Expanding to Latin America means staying on top of twice the information and in order to stay up to date with the current market Forest Laboratories uses Cegedim Relationship Management for the iPad. The program allows sales reps to communicate more efficiently, thus covering more information with each visit. "Technology is vital in supporting every business, but particularly emerging businesses that do not have vast amounts of resources. By using technology like Mobile Intelligence, commercial teams can independently source information for their clients from their devices without relying on colleagues who, as part of a small team, may not have capacity to help as timely as is required."
Is this just the beginning of cross marketing in Latin America? Which companies will be next?
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