Tuesday, October 16, 2012

Digital Marketing Opportunities in Latin America

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According to researchers, both video and mobile advertising is growing rapidly in Latin America. Both Google sites and Facebook appear to lead the polls as the most visited sites, as well as the highest in audience engagement. With both the entertainment and retail side of the digital world continuing to expand, this opens the market to millions of companies and brands all over the world.

Commenting on the region's growth, Alejandro Fosk, comScore senior vice president for Latin America, said: “2011 was an extraordinary year for digital media in Latin America as more people than ever before went online and began adopting behaviors like social networking and watching online video with increasing frequency. Social media allows digital marketers to pay close attention to the trends, and with these results, they've created a new market for themselves in Latin America.

Which type of industry will be the first to jump on this opportunity?

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