Friday, November 30, 2012

SuccessEHS and Midmark's automated vitals

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This week SuccessEHS and Midmark announce their latest development regarding EHRs, automated vitals. Once your vitals have been taken they will be added to your chart electronically. Incorporation of IQvitals with SuccessEHS 6.1 provides users with seamless data collection, allowing the delivery of digital vital signs data directly into the patient's electronic chart. This integration increases clinical workflow efficiency and eliminates data transcription errors. Automatically adding your vitals will save time and also help to decrease the chance of errors that may occur from transcribing the information by hand.

As EHRs continue to evolve, so does the market for health applications. If the first advancement is adding your vitals electronically, what do you think is next? What is the easiest way for HCP's to adapt? 

At the ePharma Summit we cover topics such as the analysis of opportunities that exist as a part of government initiatives such as EHRs and eRX. To view the 2013 program, download the agenda. As a reader of the ePharma Summit blog, you get a 10% discount off the standard rate when using code XP1806BLOG.

Thursday, November 29, 2012

ePharma and EHRs

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Recent studies estimate that total market revenue for EHRs is expected to hit $6.5 billion this year, which is an increase of six times over the EHR revenue in 2009.With health systems and providers using EHRs more an more often, it's no surprise that we've seen increased interest in EHRs at ePharma. In truth, I looked to cover EHRs at ePharma earlier this year but I couldn't find any experts that could speak to it during the conference. For 2013, we have a great panel focused on EHRs and the opportunities they create for digital marketers. 

When I started looking for speakers for this panel everyone was interested in attending it, but again it was tough to find speakers who could actually speak to EHRs and eRX. However, we've put together a great panel that should be able to really address the marketing opportunities from various perspectives. We have the more technical perspective and the health plan marketing perspective, as well as marketing perspectives. 

Opportunities for Convergence as a Result of Electronic Health Records, ePrescribing and other Government Initiatives

  • John Vieira, Director, Marketing Operations, Daiichi Sankyo
  • Sanjoy Ray, Director, Health IT Strategy, Merck
  • Mary Varghese, Director, Primary Care Strategy and Innovation, Pfizer
  • Elaine Drake Landstra, Director of Managed Markets, Shire

(psst: please email me if you're interested in moderating this panel!) 

I hope to see you in March!


Wednesday, November 28, 2012

Spotlight Session: What is your role as your company prepares for healthcare reform implementation?

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As we continue to evolve with the digital world,  healthcare providers are now encouraged to utilize these new time saving tools, meaning less facetime. Everything from prescribing  medication to storing your health records is rapidly changing, and as a result, changing the way HCP's communicate with Pharma companies. Will you know the best way to optimize your time?

The Session: Opportunities for Convergence as a Result of Electronic Health Records, ePrescribing and other Government Initiatives

John Vieira, Director, Marketing Operations, Daiichi Sankyo 
Sanjoy Ray, Director, Health IT Strategy, Merck
Mary Varghese, Director, Primary Care Strategy and Innovation, Pfizer
Elaine Drake Landstra, Director of Managed Markets, Shire

About the Session: Based on new care delivery models and new healthcare business models as a part of the affordable care act, pharma will need to communicate with a much broader set of customers & will face further decreasing access to physicians: as ACOs take hold, physicians will have a decreased role in Rx-related decision-making and as physicians face increased pressure to see more patients, they have less time for face to face rep interactions and less time for emails and journal articles. As the federal government pushes physicians to use more digital tools, such as EHRs and eRX, to reduce prescribing errors, lower administrative costs, and more strictly control formulary compliance, the world of Rx promotion will change dramatically. Learn how to shape prescribing habits at the point of prescribing by adapting to this new world of pharmaceutical promotion.

To learn more about our spotlight session and to view our full program download the ePharma Summit brochure. As a reader of the ePharma Summit blog, you get a 10% discount off the standard rate when using code XP1806BLOG. Join us March 4-6 at the 17th annual ePharma Summit to learn more about bringing strategies and tactics to lead the convergence between your brand, HCPs, consumers and care  about  For our second feature of 'getting to know our speakers spotlight' we've included Mary Varghese's Top 5 spotify playlist.

Monday, November 19, 2012

The Digital e-Pharma Landscape in Latin America

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Today's blog post comes from ePharma Summit Latin America speaker Diego Muñoz, CEO, Global Mind Agency.  He will be presenting "Latin America’s eMarketing Landscape: Challenges & Opportunities" on Thursday, November 29.  If you'd like to join him in Cancun, register today and save 15% off the standard rate when you mention code XP1716BLOG.  Read this in Spanish./Lea esto en Español.

The Digital e-Pharma Landscape in Latin America

I have spent more than 3/4 of my life in the world of pharma. I had the fortune to first experience the pharma industry with my father—32 years ago—when, as a doctor, he took me to his office in the "Colonia Del Valle" in Mexico City to do homework. As I finished my homework, my dad "ordered" me to help put in order the magazines and medical journals in his waiting room that patients read while waiting. I have to confess that at the time I was only 8 years old (at this point, my age is so embarrassingly obvious), and till that point had not had any contact with anything resembling medical literature.

I organized with diligence, and as I worked, I looked inside the pages of some of magazines and journals, such as Galen, MD, and others. With childlike wonder, I glanced at some case reports and studies that were published within those journals.

This caused a great impact on a child of 8 years used to seeing only Disney movies, television and comics—but what struck me was the amount of information that came under the photographs and literature, explaining precisely the details of each case study.

After this experience, I was confused: why were these strong images published in magazines, that were laid out for those waiting to see the doctor? As it later turned out, the answer was simple: the magazines, while they contained art, film, culture articles, were actually “doctors only” publications. It made me wonder, when I was older and reflecting on this, how this information could have been better segmented—and was a precursor to my work in the digital realm, where experiences and information can be targeted with giddy precision.

Fast forward to my working life—I had the fortune to "live" the first digital pharma industry experiences with Schering Pharma AG, when they asked us to do a "crazy" thing: publish a website that had a video, which demonstrated to doctors, how to place an IUD. This was back in 1997, and it was truly fascinating to be part of making this medical content available to doctors, and beyond.

I have had the opportunity to work with the nearly the entire pharmaceutical industry in Latin America and I am excited about where things are going. In 1997 there were approximately 150,000 internet users in Mexico. In 2002 there were 1.5 million; and in 2007 there were 100 times more than in 1997—15 million internet users. That number has continued to grow at an incredibly fast clip—the digital revolution is alive and well in Latin America.

There are, however, big challenges for digital adoption by the pharmaceutical industry in Latin America. On one hand, there are mid-sized corporations that have taken a chance, and made interactive web projects, and on the other hand there are big corporations, which, rooted in their traditional way of doing things, have been more reticent of digital marketing adoption. This is all changing now—the possibilities are opening up—and it’s an exciting time of growth in the region.
The time is now to ask key questions about the overarching issues: regulatory, best practices, ROI, form of digital use, and more.

The time is now to align business objectives, therapeutic areas, and local regulations. The world is changing and our industry along with it, though more slowly than many would like. The ePharma Summit Latin America will address all these concerns and more—join the conversation, and move your business into the future.

Read in Spanish. Lea esto en Español.

Thursday, November 15, 2012

ePharma Spotlight: The Future of Professional Promotion with Less Time, Less Access and Less Control over Prescribed Medications

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With Physicians work flow increasing it's difficult to get the one on one time you need to introduce a product. The key to overcoming the lack of face time may be to simply stop scheduling a time slot, and start incorporating you promotions into their work flow. At this year's ePharma Summit we'll discuss how to increase promotion with less time.  
Featured Session: The Future of Professional Promotion with Less Time, Less Access and Less Control over Prescribed Medications

Featured Speakers:
Moderator: Sanjay Pingle, President, Physician’s Interactive
Panelists: Wendy Mayer, Vice President of Worldwide Innovation, Pfizer
Jordan G. Safirstein, FACC, FSCAI, Interventional Cardiologist

About the Session:
HCPs seem to be getting busier by the minute, making it difficult for sales forces to connect with physicians face to face. Instead, we need to change our models to integrate messaging into their workflow and ensure we help them have meaningful dialog with their patients. Additionally, with HCPs having less control over what the prescribe it’s helpful if you can connect with patients prior to their appointment so they can ask for your branded drug by name.

To learn more about our spotlight session and to view our full program download the ePharma Summit brochure. This week we've also featured a 'getting to know our speakers' spotlight. Below is Sanjay Pingle's Top 5 spotify playlist.

Monday, November 12, 2012

Mobile Healthcare

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As smartphones are becoming more advanced, recent studies show that over 50 percent of users are using their phone for health related research. In the report "Mobile Health 2012," released on Nov. 8 by Pew and the California HealthCare Foundation, 52 percent of respondents said they collect health information on their phones, compared with only 6 percent of cell phone owners without "smart" capabilities.

The number of cell phone users searching for health information has nearly doubled since a study conducted in 2010. Carrying your smart phone with you is like carrying the internet wherever you are, people have access to questions, articles, and information at their fingertips. The advancement of mobile technology allows applications to stay relevant and informative. e-Prescriptions and having access your medical information online will only expand the need for healthcare applications. Which type of healthcare apps do you find to be the most useful?

 Learn more about using mobile to build relevance and engagement with consumers and patients at the 12th annual ePharma Summit. To view the 2013 program, download the agenda. As a reader of the ePharma Summit blog, you get a 10% discount off the standard rate when using code XP1806BLOG.

Wednesday, November 7, 2012

The ePharma Summit Brochure is Now Available!

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Get all the details on the largest and most respected digital marketing event in the life sciences industry. At the 12th annual ePharma Summit, we’ll bring you key strategies and tactics to lead the convergence between your brands, HCPS, consumers and care. Download the full ePharma brochure to see all the new sessions, speakers and formats we've introduced to make this year's ePharma Summit the best ever.

Highlights include:

• More pharmaceutical presentations than any other pharma marketing event, with presentations from Janssen, Bristol-Myers Squibb, Pfizer, Merck, Sanofi, Novo Nordisk, Ironwood, Lifescan, Daiichi Sankyo, Astellas, Shire and more...

• Keynotes from top out of industry minds:

Dan Lyons, formerly of Newsweek

Christopher J. Frank, Vice President in the Global MarketPlace Insights, American Express; Author, Drinking from the Fire Hose: Making Smarter Decisions without Drowning in Information

Paul Magnone, Vice President, Business Development & Alliances, Openet; Author, Drinking from the Fire Hose: Making Smarter Decisions without Drowning in Information

• Newly aligned tracks bringing you best practices for engagement with consumers and HCPs and consumers, plus Brand Planning around the World

• Nominate the extraordinary: To nominate an individual or brand team, please email Sarah Gordon at on or before January 31, 2013. Categories include:

• HCP Engagement
• Consumer Engagement
• Overall Brand Planning Excellence

To view the 2013 program, download the agenda. As a reader of the ePharma Summit blog, you get a 10% discount off the standard rate when using code XP1806BLOG. If you have any questions about the agenda, visit the webpage or email Kate Devery at

We look forward to seeing you in New York City March 4-6.

ePharma Summit Team

ePharma Homepage:
ePharma Twitter:
ePharma Blog:

Tuesday, November 6, 2012

Why is there doctor resistance to electronic health records?

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Many doctors have been seeing their patients for years.  Many of the visits hinge upon their routine of reviewing the patient records which come from a file, not from an electronic source.

The Centers for Medicaid and Medicare Services released their Stage II rules that set goals and regulations for doctors offices to move to this new electronic record keeping format.  To this point, according to the Washington Post, 55% of doctors have been taking the steps to move to electronic health records, and many more  will as a penalty is set to be given out for those who don't starting in 2016.

With the transition to the electronic health records daunting, the the CMS has offered reimbursement for doctors who transition.  But with the threat of security breaches, changes in the way doctors meet with their patients, the challenges power outages can cause and the high cost of transition, many doctors are still avoiding the switch to digital. Even the threat of 1% cuts in Medicare payments in 2015 is not changing minds, even though it escalates to a 3% cut by 2018.

However, the change will be coming to all doctors offices.  As the digital natives integrate into the profession, they'll be more likely to integrate EHRs into their routine, making the switch gradual but for the better.  Many doctors who have made the switch agree.  Joseph Quash, a cardiologist in Northwest Washington, who transitioned to EHRs three years ago stated, “When you first go to EHR, it’s really a nightmare for the first three months in terms of trying to get comfortable with the system.  But now, it helps our work flow, and we have fingertip access to information.”

What can the transition to these records mean to the Pharma Industry?   The ability to digitally deliver discounts and coupons which can be redeemed at the consumer’s pharmacy, the opportunity to create links to request eSampling and sales force visits and a chance to provide dosage and formulary information to HCPs at the point of prescribing.  These are just several of the topics Daiichi Sankyo, Merck, Pfizer and Shire will discuss at the upcoming ePharma Summit this March 4-6, 2013 in New York City.  We'll be releasing the brand new agenda later today, so stay tuned!  If you'd like to join us, register today and mention code XP1806BLOG to save 10% off the current rate!

What's the biggest opportunity you see for Pharma companies with the transition for physicians from paper records to electronic health records?

Friday, November 2, 2012

Engaging Voters via Social Networks

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Every Friday we will feature an 'Out of Industry' post. Something that is relevant to media, but not necessarily related to pharma. I think that we can agree that this year's election was slightly different than others. Twitter, Facebook, Instagram, are all channels that each candidate has been using throughout their campaign. Many people are comparing the outcome of the election to their followers, likes, and retweets, but the real test is to see how these numbers translate into actual votes. 

Many are assuming that because Obama has more followers, he is winning the race. However, some are arguing that he has been using these platforms for a much longer period of time, and the fact that Romney has gained as many followers in a short time period says something. The key to measuring your success with social media is really engaging your audience. Just a few weeks ago, twitter handles based on the debates were created, and instantly gained thousands of followers. It proves that people are watching and listening. Sites such as Spotify and Instagram are also allowing candidates to create playlists and post pictures. During this election, social media has allowed voters to see candidates in a less political, more personable way. 

This Tuesday we will find out who the next president is, but we will also find out if these platforms have changed the election process forever. How has social media impacted this year's election for you?

ePharma Summit Website Launch in 5...4...3...

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Hi all,

It's been a crazy week all along the east coast. I hope you and your loved ones are safe and warm.

The IIR offices were one of the lucky ones, being located in NoPo (North of Power) in NYC. Which means we've spent the past couple days working on the newly designed ePharma website. And with the new website comes the 2013 ePharma agenda! After more than 250 hours of research with your peers, I hope you'll see industry insight woven throughout website and the program.

The website (and agenda) should be set by early next week, so for now, I leave you with some memories from last year's event.

I can't wait for you to see the full program and get your feedback.

Stay safe,

Thursday, November 1, 2012

Is social attitude warming for Pharma brands?

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Pharma marketers are continuing to see the importance of social tools. According to Media Post News, More than 50% of leading pharma companies expect social networking, online video and other types of digital marketing to grow in use as critical tools for communicating disease state and product information, according to a recent study.

Marketers are seeing the tools as a way to spread information rapidly and educate through podcasts, video and social networks.  They also have found that these mediums prove to hold very effective messaging for those who they communicate to.  For Pharma companies to be truly successful today they need to find a way to communicate successfully internally to their market place of physicians and those selling the drugs, but also externally to communicate the effectiveness of those buying the products.

At ePharma Summit 2013, panelists from,, and will be on hand to present Social Media for Pharma: A Match Made in Heaven or Hell?. These panelists are from patient advocate groups and will be discussing how they use social media to communicate and educate their group members. Sign up to receive updates about the complete 2013 ePharma Summit Agenda which will be released soon. If you'd like to join us March 4-6, 2013 in New York, register today and save 10% off the current rate when you mention code P1806BLOG.

What can Pharma learn about interacting with their community online from patient advocacy groups?