Thursday, November 29, 2012

ePharma and EHRs

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Recent studies estimate that total market revenue for EHRs is expected to hit $6.5 billion this year, which is an increase of six times over the EHR revenue in 2009.With health systems and providers using EHRs more an more often, it's no surprise that we've seen increased interest in EHRs at ePharma. In truth, I looked to cover EHRs at ePharma earlier this year but I couldn't find any experts that could speak to it during the conference. For 2013, we have a great panel focused on EHRs and the opportunities they create for digital marketers. 

When I started looking for speakers for this panel everyone was interested in attending it, but again it was tough to find speakers who could actually speak to EHRs and eRX. However, we've put together a great panel that should be able to really address the marketing opportunities from various perspectives. We have the more technical perspective and the health plan marketing perspective, as well as marketing perspectives. 

Opportunities for Convergence as a Result of Electronic Health Records, ePrescribing and other Government Initiatives

  • John Vieira, Director, Marketing Operations, Daiichi Sankyo
  • Sanjoy Ray, Director, Health IT Strategy, Merck
  • Mary Varghese, Director, Primary Care Strategy and Innovation, Pfizer
  • Elaine Drake Landstra, Director of Managed Markets, Shire

(psst: please email me if you're interested in moderating this panel!) 

I hope to see you in March!

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