Thursday, November 15, 2012

ePharma Spotlight: The Future of Professional Promotion with Less Time, Less Access and Less Control over Prescribed Medications

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With Physicians work flow increasing it's difficult to get the one on one time you need to introduce a product. The key to overcoming the lack of face time may be to simply stop scheduling a time slot, and start incorporating you promotions into their work flow. At this year's ePharma Summit we'll discuss how to increase promotion with less time.  
Featured Session: The Future of Professional Promotion with Less Time, Less Access and Less Control over Prescribed Medications

Featured Speakers:
Moderator: Sanjay Pingle, President, Physician’s Interactive
Panelists: Wendy Mayer, Vice President of Worldwide Innovation, Pfizer
Jordan G. Safirstein, FACC, FSCAI, Interventional Cardiologist

About the Session:
HCPs seem to be getting busier by the minute, making it difficult for sales forces to connect with physicians face to face. Instead, we need to change our models to integrate messaging into their workflow and ensure we help them have meaningful dialog with their patients. Additionally, with HCPs having less control over what the prescribe it’s helpful if you can connect with patients prior to their appointment so they can ask for your branded drug by name.

To learn more about our spotlight session and to view our full program download the ePharma Summit brochure. This week we've also featured a 'getting to know our speakers' spotlight. Below is Sanjay Pingle's Top 5 spotify playlist.

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