Thursday, November 1, 2012

Is social attitude warming for Pharma brands?

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Pharma marketers are continuing to see the importance of social tools. According to Media Post News, More than 50% of leading pharma companies expect social networking, online video and other types of digital marketing to grow in use as critical tools for communicating disease state and product information, according to a recent study.

Marketers are seeing the tools as a way to spread information rapidly and educate through podcasts, video and social networks.  They also have found that these mediums prove to hold very effective messaging for those who they communicate to.  For Pharma companies to be truly successful today they need to find a way to communicate successfully internally to their market place of physicians and those selling the drugs, but also externally to communicate the effectiveness of those buying the products.

At ePharma Summit 2013, panelists from hospitalpatient.com, tiffanyandlupus.com, and womenofteal.blogspot.com will be on hand to present Social Media for Pharma: A Match Made in Heaven or Hell?. These panelists are from patient advocate groups and will be discussing how they use social media to communicate and educate their group members. Sign up to receive updates about the complete 2013 ePharma Summit Agenda which will be released soon. If you'd like to join us March 4-6, 2013 in New York, register today and save 10% off the current rate when you mention code P1806BLOG.

What can Pharma learn about interacting with their community online from patient advocacy groups?
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