Friday, December 14, 2012

Knowing your limits

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Every Friday we feature an 'Out of Industry' post. Something that is relevant to media, but not necessarily related to pharma. Today we discuss 'social limitations'. Social media helps you express, connect, and discover new ideas from all over the world, but because there are so many ways to share your idea, it's important to make sure you don't blend in with the crowd. Applications like Facebook, Twitter, and Instagram allow you to upload pictures, posts, and tweets as many times a day as you want. But does this hurt or help you in the long run? Too much of the same thing can get lost in the digital world, so what is the best way to monitor your interaction with your audience?

This week apple launched a new app, PicIT24. It's allows users to post pictures and messages, much like twitter and instagram, but this application only allows one post per day. PicIT24 also lets users sort friends by group to further cut through the noise, but functions as its own social network replete with photo filters of its own. While that may not stop your over-tweeting or all-too-frequent Insta-posts, it can still teach an important lesson amid the increasing ubiquitousness of social media: sometimes less still is more

Could the key to engaging your audience be limiting your content? Will applications with such limitations be the next social media trend?

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