Friday, October 26, 2012
Pinterest attracted approximately 25.3 million visitors for the month alone and continued its surge in the social media sphere. To get an idea of how the traffic has been so monumental for the visual pinboarding website is two reasons: the simplicity and an existing arena of social networking companies in the U.S market. Because technology allows us to access this at the tap of a screen, it is also important to make sure that the information is presented in a clear and concise manner. Social Media has mastered delivering information in a very minimal way, for example, twitter. Users can find up to date information from across the globe in 140 characters or less. And with Facebook, you don't even have to comment on things anymore, you can simply click a 'like' button.
With social media continuing to advance, it will be interesting to see how companies choose to market/advertise their products in the future. Which social media sites do you use the most? And which do you consider the most useful for promoting a product?
Thursday, October 25, 2012
You can't really go anywhere today without hearing someone talking about technology, it's everywhere. And although the healthcare industry seemed hesitant at first, it seems like they are finally on board. Physician's aren't just using technology to manage patient records, but it seems they're also using applications as referrals.
Patients can now download applications that will not only be educational, but can also help them manage their healthcare.With the launch of a new pilot program called Happtique that allows doctors to easily prescribe apps, the role of smartphones and tablets in health care is likely to grow ever larger in the coming years and may become standard practice in our increasingly digital era. There are apps available for everything from allergy awareness to maintaining a well balanced diet. Medicalbillingandcoding.org created a list of 25 apps that doctors are encouraging patients to download, see full list here.
With technology expanding rapidly, it's never been easier for us to communicate with others. Pharma companies are seeking opportunities all over the world, and right now many of them have their eye on Latin America. Together, both social media and technology are helping revolutionize not just patient and physician interaction, but also research and development tactics for pharma companies.
Pharma companies may become apprehensive when it comes to developing apps for devices such as iPads, especially because the bounds of regulation are always changing. However there are ways to strategize so that you're not designing an app for the present, but planning for the future. Join us this November at ePharma Latin America when Fausto Leon, Latin American Regional Business Engagement Manager, ELI LILLY, discusses how social media & social innovation are moving forward. For more information, download the brochure today. As a reader of this blog, register today and save an additional 10% off the current rate when you mention code XP1716BLOG.
Wednesday, October 24, 2012
If you were able to watch the debate last night you may have heard Republican Candiate, Mitt Romney, mention the opportunities that Latin America has to offer, and apparently he wasn’t the only one to notice. This week, Forest Laboratories announced that they will be expanding to the Latin American market.
Forest Laboratories, Inc. (NYSE: FRX), an international pharmaceutical company, and moksha8, a leader in the commercialization of CNS medicines in Latin America, today announced that they have entered into a broadstrategic alliance that will provide Forest with a commercial footprint in Latin America and give moksha8 access to Viibryd® and potentially other Forest products for the Latin American market. Latin America’s Pharmaceutical industry is growing immensely every day, and having moksha8 as an allie in the industry will get Forest’s foot in the door at a rapid pace.
Expanding to Latin America means staying on top of twice the information and in order to stay up to date with the current market Forest Laboratories uses Cegedim Relationship Management for the iPad. The program allows sales reps to communicate more efficiently, thus covering more information with each visit. "Technology is vital in supporting every business, but particularly emerging businesses that do not have vast amounts of resources. By using technology like Mobile Intelligence, commercial teams can independently source information for their clients from their devices without relying on colleagues who, as part of a small team, may not have capacity to help as timely as is required."
Is this just the beginning of cross marketing in Latin America? Which companies will be next?
The landscape of digital marketing is evolving quickly; new modalities are emerging and we are fast hurtling into tomorrow. Want to learn more about the future for digital marketing for the pharmaceutical industry in Latin America? This November ePharma Latin America will discuss the latest technological advances in the pharmaceutical industry, as well as how to tap into the growing audience of digital users while staying within regulatory bounds. For more information, download the brochure today. As a reader of this blog, register today and save an additional 10% off the current rate when you mention code XP1716BLOG.
Tuesday, October 16, 2012
Commenting on the region's growth, Alejandro Fosk, comScore senior vice president for Latin America, said: “2011 was an extraordinary year for digital media in Latin America as more people than ever before went online and began adopting behaviors like social networking and watching online video with increasing frequency. Social media allows digital marketers to pay close attention to the trends, and with these results, they've created a new market for themselves in Latin America.
Which type of industry will be the first to jump on this opportunity?
Want to learn more about creating successful brand awareness in Latin America? ePharmaSummit Latin America is a global brand extension of our ePharma Summit events in the USA— the world's largest and longest running digital marketing event for the life sciences industry. ePharma Summit Latin America will take place November 29-30, 2012 in Cancun, Mexico. For more information, download the brochure today. As a reader of this blog, register today and save an additional 10% off the current rate when you mention code XP1716BLOG.
Friday, October 12, 2012
'Malarkey', 'Stuff', 'Big Bird', all words you heard during both the Vice Presidential and Presidential debates, they also happen to be trending topics on twitter. Just moments after each debate started, new twitter handles were created @paulryansbicep, @laughingjoebiden, each with hundreds of followers, more than I've gained over two years since joining. (that's not a plug) Do you remember where you were watching the debate four years ago? Or rather, how? Twitter was barely taking off, and now it seems as though it was made for events such as these. A hashtag can link you to millions of people all over the world. It doesn't matter whether you agree with one another or not, once there is a '#' in front of your topic, it acts as a key, unlocking thousands of conversation topics with others. (in 140 characters or less)
No matter what you're taking away from the debates, I think one thing we can all agree on, democrat or republican, is that in the past four years, social media has grown immensely. It makes sense, living in a society where technology has allowed us to gain access to basically anything in thirty minutes or less, the future is coming, faster than ever. If the speed that the fake candidate twitter handles were able to gain followers is any indication as to how fast word spreads on the internet, why wouldn't businesses use this free, relevant, social app? I've even overheard people say, "I'm not watching the debate, I'll just read twitter." These days people want to know exactly whats happening, while it's happening, and with many of these social media outlets, it's possible.
It's an extremely efficient way to promote your business, or product, and the proof is in the numbers. If it has had this much of an impact on the election, it will be interesting to see what happens next with social media. So if it's proven to be successful, why are so many companies still hesitant to concede to the world of social media?
Thursday, October 11, 2012
Technology is impossible to avoid these days, with access to websites for everything from healthcare to online grocery shopping, people don’t even need to leave their house anymore. However, there is a large portion of the American population that has yet to discover the convenience of shopping, booking appointments, and staying connected with family and friends online. It is likely that this same demographic is also missing out on the advantages the internet has to offer, especially the healthcare opportunities.
“Seniors need to get on the technological bandwagon andbecome an integral part of their own health care and health care delivery,”said Sara J. Czaja, scientific director of the Center on Aging at theUniversity of Miami’s Miller School of Medicine. “Many older adults don’t seethe relevance of having access to the Internet, but more and more medicalservices are becoming available online.” Many libraries, Y.M.C.A.’s and adult living facilities are now offering tutorials on how to use computers, so if you were hesitant before because you didn't know how, you shouldn't be discouraged.
There are a variety of ways people can use the internet to help improve and maintain their health. Health forums, ordering medication online, and communicating with healthcare providers, are all simple ways that will help save both time and effort. What do you find the most useful about e-health?