Friday, October 26, 2012

Pinterest makes Top 50 list

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Although it's still considered to be a relatively young site, Pinterest seems to be gaining users at a rapid pace. Pinterest is a site that users can store, like, and share photos (much like a pinboard) with other users all over the world. The idea behind Pinterest is to bring people together based on shared interests. This week, Pinterest landed a Top 50 spot on comScore's most visited sites of September.

 Pinterest attracted approximately 25.3 million visitors for the month alone and continued its surge in the social media sphere. To get an idea of how the traffic has been so monumental for the visual pinboarding website is two reasons: the simplicity and an existing arena of social networking companies in the U.S market.  Because technology allows us to access this at the tap of a screen, it is also important to make sure that the information is presented in a clear and concise manner. Social Media has mastered delivering information in a very minimal way, for example, twitter. Users can find up to date information from across the globe in 140 characters or less. And with Facebook, you don't even have to comment on things anymore, you can simply click a 'like' button.

With social media continuing to advance, it will be interesting to see how companies choose to market/advertise their products in the future. Which social media sites do you use the most? And which do you consider the most useful for promoting a product?

Thursday, October 25, 2012

Digital Prescriptions

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You can't really go anywhere today without hearing someone talking about technology, it's everywhere. And although the healthcare industry seemed hesitant at first, it seems like they are finally on board. Physician's aren't just using technology to manage patient records, but it seems they're also using applications as referrals. 

Patients can now download applications that will not only be educational, but can also help them manage their healthcare.With the launch of a new pilot program called Happtique that allows doctors to easily prescribe apps, the role of smartphones and tablets in health care is likely to grow ever larger in the coming years and may become standard practice in our increasingly digital era. There are apps available for everything from allergy awareness to maintaining a well balanced diet. created a list of 25 apps that doctors are encouraging patients to download, see full list here.  

With technology expanding rapidly, it's never been easier for us to communicate with others. Pharma companies are seeking opportunities all over the world, and right now many of them have their eye on Latin America. Together, both social media and technology are helping revolutionize not just patient and physician interaction, but also research and development tactics for pharma companies.

Pharma companies may become apprehensive when it comes to developing apps for devices such as iPads, especially because the bounds of regulation are always changing. However there are ways to strategize so that you're not designing an app for the present, but planning for the future. Join us this November at ePharma Latin America when Fausto Leon, Latin American Regional Business Engagement Manager, ELI LILLY, discusses how social media & social innovation are moving forward. For more information, download the brochure today. As a reader of this blog, register today and save an additional 10% off the current rate when you mention code XP1716BLOG.

Wednesday, October 24, 2012

Digital marketing continues to evolve in Latin American Market

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If you were able to watch the debate last night you may have heard Republican Candiate, Mitt Romney, mention the opportunities that Latin America has to offer, and apparently he wasn’t the only one to notice. This week, Forest Laboratories announced that they will be expanding to the Latin American market.

Expanding to Latin America means staying on top of twice the information and in order to stay up to date with the current market Forest Laboratories uses Cegedim Relationship Management for the iPad. The program allows sales reps to communicate more efficiently, thus covering more information with each visit. "Technology is vital in supporting every business, but particularly emerging businesses that do not have vast amounts of resources. By using technology like Mobile Intelligence, commercial teams can independently source information for their clients from their devices without relying on colleagues who, as part of a small team, may not have capacity to help as timely as is required."

Is this just the beginning of cross marketing in Latin America? Which companies will be next?

The landscape of digital marketing is evolving quickly; new modalities are emerging and we are fast hurtling into tomorrow. Want to learn more about the future for digital marketing for the pharmaceutical industry in Latin America? This November ePharma Latin America will discuss the latest technological advances in the pharmaceutical industry, as well as how to tap into the growing audience of digital users while staying within regulatory bounds. For more information, download the brochure today. As a reader of this blog, register today and save an additional 10% off the current rate when you mention code XP1716BLOG.

Tuesday, October 16, 2012

Digital Marketing Opportunities in Latin America

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According to researchers, both video and mobile advertising is growing rapidly in Latin America. Both Google sites and Facebook appear to lead the polls as the most visited sites, as well as the highest in audience engagement. With both the entertainment and retail side of the digital world continuing to expand, this opens the market to millions of companies and brands all over the world.

Commenting on the region's growth, Alejandro Fosk, comScore senior vice president for Latin America, said: “2011 was an extraordinary year for digital media in Latin America as more people than ever before went online and began adopting behaviors like social networking and watching online video with increasing frequency. Social media allows digital marketers to pay close attention to the trends, and with these results, they've created a new market for themselves in Latin America.

Which type of industry will be the first to jump on this opportunity?

Want to learn more about creating successful brand awareness in Latin America? ePharmaSummit Latin America is a global brand extension of our ePharma Summit events in the USA— the world's largest and longest running digital marketing event for the life sciences industry. ePharma Summit Latin America will take place November 29-30, 2012 in Cancun, Mexico.  For more information, download the brochure today. As a reader of this blog, register today and save an additional 10% off the current rate when you mention code XP1716BLOG.

Friday, October 12, 2012

Follow Friday

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'Malarkey', 'Stuff', 'Big Bird', all words you heard during both the Vice Presidential and Presidential debates, they also happen to be trending topics on twitter. Just moments after each debate started, new twitter handles were created @paulryansbicep, @laughingjoebiden, each with hundreds of followers, more than I've gained over two years since joining. (that's not a plug) Do you remember where you were watching the debate four years ago? Or rather, how? Twitter was barely taking off, and now it seems as though it was made for events such as these. A hashtag can link you to millions of people all over the world. It doesn't matter whether you agree with one another or not, once there is a '#' in front of your topic, it acts as a key, unlocking thousands of conversation topics with others. (in 140 characters or less) 

No matter what you're taking away from the debates, I think one thing we can all agree on, democrat or republican, is that in the past four years, social media has grown immensely. It makes sense, living in a society where technology has allowed us to gain access to basically anything in thirty minutes or less, the future is coming, faster than ever. If the speed that the fake candidate twitter handles were able to gain followers is any indication as to how fast word spreads on the internet, why wouldn't businesses use this free, relevant, social app? I've even overheard people say, "I'm not watching the debate, I'll just read twitter." These days people want to know exactly whats happening, while it's happening, and with many of these social media outlets, it's possible. 

It's an extremely efficient way to promote your business, or product, and the proof is in the numbers. If it has had this much of an impact on the election, it will be interesting to see what happens next with social media. So if it's proven to be successful, why are so many companies still hesitant to concede to the world of social media?  

Thursday, October 11, 2012

The advantages of e-health

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Technology is impossible to avoid these days, with access to websites for everything from healthcare to online grocery shopping, people don’t even need to leave their house anymore. However, there is a large portion of the American population that has yet to discover the convenience of shopping, booking appointments, and staying connected with family and friends online. It is likely that this same demographic is also missing out on the advantages the internet has to offer, especially the healthcare opportunities.

There are a variety of ways people can use the internet to help improve and maintain their health. Health forums, ordering medication online, and communicating with healthcare providers, are all simple ways that will help save both time and effort. What do you find the most useful about e-health?