Friday, January 25, 2013
Branding your product, IRL
If there's one thing we can take away from 2012 (speaking media-phorically), it's that Social Media has revolutionized the way we market our products. But now that we've mastered the digital campaign, how can we translate translate it back to real life?
Twist! Marketers are realizing that you can actually implement digital media tactics and apply them to real life. Fastcompany.com gives us three tips to create successful brand engagement:
1. Create a two-way dialogue. This is a fact that traditional media outlets have learned the hard way and have either adapted and flourished (e.g. Forbes) or perished (e.g. Newsweek).
2. Let consumers create their own brand experience. Don Draper would kill me for saying this, but a lot has changed since Sterling Cooper ruled Madison Avenue.
3. Stay in touch. They say that communication is one of the most important things to keep a healthy relationship.
You can read the full article here.
What other types of strategies do you think we'll see in 2013, and which do you think will be the most successful?