A lot of focused in social media as to how brands can reach the patients on social, Pharma can reach physicians, and the new dynamic relationships that are forming among all those involved in their healthcare online. With new relationships also comes new hurdles to overcome. One topic that recently caught my attention was this article from Fierce Health IT that talks about the misuse of social from Physicians. For many years, the Pharma industry has feared the letter from the FDA about how they've misused social. What this report showed was that, most often, when an error in judgement is made on the Physicians part and they misrepresented their credentials or have disclosed patient out comes. While the American Medical Association has disclosed guidelines, there have not been a strict set of replications that have been set forth should the rules be broken.
But with a few doctors bending the boundaries of social, many others are using social media for the right purposes. They're reaching out and connecting with their patients on a personal level. This March at the ePharma Summit, Bill Drummy, CEO of Heartbeat Ideas will be presenting The Unrealized Potential of Patient-HCP mobility. If patients had the ability to responsibly connect with their patients in the right digital environment,what could the potential be? Could doctors share more information and build stronger relationships with their patients? Would their doctors be able to understand the needs and conditions of patients better to impact the level of care?
For more information on this session and the rest of the agenda, download it here. If you'd like to join us at ePharma Summit this March 4-6, 2013 in New York, as a reader of this blog when you register to join us and mention code XP1806BLOG, you'll save 10% off the current rate!