Friday, January 18, 2013

Session Spotlight: Leverage Real-Time Data to Build Timely, Valuable and Targeted Content in Pharma

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 Push vs pull, dialog vs lectures, we all know the key to engagement is creating dialog with your customers. We KNOW this, but not everyone acts accordingly. The key to smart engagement is providing HCPs with the information they want (or need!) at a relevant time. But with so much information, how do you choose the most meaningful data?

At ePharma, join us for a panel focused on leveraging real-time data to build timely, valuable and targeted content: Leverage Real-Time Data to Build Timely, Valuable and Targeted Content in Pharma 

Moderator: Patricia MacWilliams, Head of Healthcare, Google

Panelists: Scott Wearley, Manager, Relationship Marketing, Daiichi Sankyo, Inc. 
Matt Barry, Assistant Director, CLP Operations, Astellas Pharma
R.J. Lewis, President & CEO, eHealthcare Solutions
Mickey Lynch, Associate Director, Integrated Marketing, Shire Pharmaceuticals 

Because the internet provides us with a multitude of information, it can be difficult to select the most useful data. At the 12th annual ePharma Summit, we'll provide you with the most relevant solutions to evaluate your campaign in real-time to tweak the messaging and the delivery as needed. To learn more, download our brochure.

The ePharma Summit will take place this March 4-6, 2013 in New York City. As a reader of this blog, when you register to join us and mention code XP1806BLOG you will receive a 10% discount off the standard rate.

This week's spotify playlist was chosen by: Mickey Lynch, who also found a direct correlation between each song and 'big data'. Check out why he chose each song below, as well as the playlist!

'Baba O’Riley' by The Who Reading the lyrics to this song, you wouldn’t think that there’s a connection to Big Data. However, listen to the looped synthesizer that serves as the backbone of the song. According to Pete Townsend, this pattern is supposed to represent a musical translation that would be generated if individual data points about a specific person were inputted into a computer. In essence, every person would have their own musical pattern based on their unique “big data” blueprint.

'Too Much Information' by The Police The “big data” challenge in a nutshell: getting our arms around a massive array of data inputs and trying to connect them all. Sting intones: “Too much information // Driving me insane.” We can relate.

'Pure Energy' by Information Society This late 1980s dance hit was about a plead from one lover to another. But as marketers trying to get our arms around “big data” to proactively address needs of our customers, we can relate to the chorus: “I wanna know what you’re thinking // There are some things you can’t hide // I wanna know what you’re feeling // tell me what’s on your mind.”

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