Thursday, January 31, 2013

The benefits of filtering your data

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Could the key to optimizing your research and improving your product simply be in the way you filter your data? When we filter our coffee it tastes smoother, all the impurities are removed, so is this same method applied to filtering our data? compares them, 'the entire process on the data side is identical to what occurs with coffee: impurities are removed, and overall quality is made superior. A simple 5 step process governs the “Data Cleansing/Filtering” process.' Check out their infograph and read the full article here.

Data can be useful, overwhelming, and confusing. It's sometimes difficult to pinpoint the best information to use to promote your product and engage your audience, all while staying relevant and up to date with the industry standards. One industry that continues to slowly evolve to the digital world is Pharma. Selecting the right channels, the right content and the right timing for their specifi­c audience, will help the industry exceed tremendously. But where do you start? is a featured exhibitor at the 12th annual ePharma Summit, where we'll provide game-changing case studies and in-depth panels focused on non-personal promotion, mobile, social media, video, ROI (and ROE) measurement and sales force engagement. We'll cover all there is to know about digital marketing and Pharma. Want to learn more? Check out our brochure.

As a reader of this blog, you'll receive 10% off by mentioning code XP1806BLOG when you register to join. We look forward to seeing you March 4-6 in NY, NY!
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