Monday, February 11, 2013

Sanofi's new texting service helps to supports Prostate Cancer Patients

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Sanofi and partners have created a new text system to help prostate cancer patients manage their disease.The system will send up to date messages for information on their appointments, as well as try to increase patient engagement via social media. Many patients, especially those undergoing chemotherapy have several appointments scheduled each week, this would help them manage their time and in turn increase their compliance.

The U.S. unit of the pharma heavyweight teamed up with the mobile tech outfit Mobile Commons and the Prostate Cancer Foundation to deliver "Prost8care," which will be promoted to patients and their healthcare providers. The service texts enrolled patients with regular updates about their care, including how to handle side effects and tips on diet and other things that their healthcare providers would likely tell them.

Three years ago the focus was on social, two years ago it was video and last year it was mobile. What does this year hold?

At the 12th annual ePharma Summit, you'll learn about the newest, hottest technologies focused on mHealth. Brad Weinberg, MD, Partner, Blueprint Health leads our session, Innovation at the Forefront of Healthcare: What’s Next? The event is less than a month away, be sure to download our brochure.

There's still time to register, you'll receive 10% off by mentioning code XP1806BLOG when you join. We look forward to seeing you March 4-6 in NYC!
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