Monday, February 25, 2013

Session Spotlight: Leverage Real–Time Data to Build Timely, Valuable and Targeted Content in Pharma

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With Internet users creating 2.5 quintillion bytes of data every day, the problem isn’t a lack of data; the problem is translating data into meaningful and actionable insight. At the 12th Annual ePharma Summit, you'll learn how to take advantage of the current wealth of data to deliver the right message to the right person at the right time, for the right investment.

Session:  Leverage Real–Time Data to Build Timely, Valuable and Targeted Content in Pharma

• Translate data and behavioral trends into targeted outreach for patients and HCPs that’s delivered in the moments that matter
• Learn how to evaluate your campaign in real-time to tweak the messaging and the delivery as needed
• Begin to leverage the web’s social layers as the world’s most powerful market research tool

Moderator:
Patricia MacWilliams, Head of Healthcare, Google 

Panelists:
Scott Wearley, Manager, Relationship Marketing, Daiichi Sankyo, Inc.
Matt Barry, assistant director, CLP Operations, Astellas Pharma 
R.J. Lewis, President & CEO, eHealthcare Solutions
Mickey Lynch, associate director, Integrated Marketing, Shire Pharmaceuticals 
Bob harrell, Vice President, Marketing, Appature

Below is a personal message from Panelist, R. J. Lewis. This panel takes place on March 6th, 2013, at 9:30. To learn more, download our brochure. The event is just one week away, be sure to register using code XP1806BLOG to save 10% off the standard rate. Looking forward to seeing you next week in NYC!



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