Monday, February 4, 2013

The future of mHealth

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Just as technology continues to evolve, Mobile Health also continues to expand. It seems as though the past few years have been all about mobile products and devices. It's no secret that the Pharma industry was apprehensive to engage in the digital world, but if they don't act now, will they miss game changing opportunities? Better content engagement, disease management, treatment initiation and adherence, and ultimately, improved health outcomes, are just a few reasons why mHealth is changing the Pharma industry, so what can we expect for the future?

The future of mHealth will be one in which, "in a very short period of time, we’ll look back and we won’t believe we didn't have it." The speed at which mHealth is becoming mainstream "goes hand in hand with the way technology is changing and the way people are thinking,” Patricia Abbott associate professor of nursing at the University of Michigan, School of Nursing, Division of Nursing Business and Health Systems says.

What other benefits can mHealth add to the industry?

Now is the time to capitalize on mhealth's specific capabilities that increase opportunities to drive engagement. But how do you determine the impact technologies can play in reconfiguring consumers’ behaviors? At the 12th annual ePharma Summit, Joe Shields, Global Strategic Marketing, Lifescan, moderates our panel: Next Generation mHealth Technologies to Drive Convergence and Improved Health Outcomes. To learn more, download our brochure.

As a reader of this blog, you'll receive 10% off by mentioning code XP1806BLOG when you register to join. We look forward to seeing you March 4-6 in NY, NY!
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