Tuesday, February 5, 2013

What does mHealth mean to you?

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Mobile technology has taken the digital world by storm. So now that Pharma has entered the media world, what does this mean for mhealth? And what exactly is 'mobile health' anyway? ePharma sat down with Joe Shields to discuss and here's an excerpt from the podcast below:

ePharma: What does “mobile health” mean to you, Joe?

Joe: Well, there is a lot wrapped up in that. The term mobile health tends to focus on the technology. So, things like smartphones, things that make remote care delivery possible, remote monitoring and things like that. So, it is very tech-centered with the emphasis on mobile as opposed to health. Another term that we used when I was at Pfizer—as well as many other organizations—was the term “connected health.” I think that describes the convergence of five or six things, such as cost containment and empowered patients. It’s very outcomes-driven. So, when you have the payers, they want to see that the interventions that are happening are working. They are technology-enabled, but then again, that’s not the lead story here. The technology is really a support mechanism within this context.

You can view Joe's full answer as well as the rest of the podcast here.

Want to learn more about mobile technologies? Joe will be moderating our panel, "Next Generation Mobile Health Technologies” at the 12th Annual ePharma Summit taking place March 4th through 6th in New York City.

To learn more, download our brochure. As a reader of this blog, you'll receive 10% off by mentioning code XP1806BLOG when you register to join. We look forward to seeing you this spring in NYC!
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