Schibell: Sanofi found success doing existing initiatives in a new way, not doing new initiatives. Sales force powerful tool. #epharma
— Christiane Truelove (@ChristianeTrue) March 5, 2013
#epharma Safirstein is right – pharma reps must provide value via mobile app to the physician AND to their patients.
— Wendy Blackburn (@WendyBlackburn) March 5, 2013
Meet @schibell on Twitter! She should tweet more. Other pharma exec Twitter pioneers: bit.ly/smpioneerlist #epharma
— John Mack (@pharmaguy) March 5, 2013
@epharma today. Stat from Zoe Dunn: Patients 65+ have issues with print, calculations; consider when developing materials. #ePharma
— Heartbeat Ideas (@heartbeatideas) March 5, 2013
#ePharma Gaither: Adherence. That's the one thing that everyone has a vested stake in: Pharma, Physicians and Patients.
— ePharma Summit (@epharma) March 5, 2013
For all of the tweets from the last few days, download the Tweet Archive.