As we learned at ePharma Summit this week, marketing is undergoing a major transformation, driven by shifts in customer dynamics and channels, increased budget pressures, and the growing expectation to use data for both campaign design and measurement. Welcome to Big Data.
Appature, a 2013 ePharma Summit Partner, is offering Managing the Marketing Gap: A Navigation Guide for the New Era of Data-Driven Marketing, a white paper developed to help brand leaders understand the new opportunities and capabilities required to move up what we are calling the Marketing Maturity Curve. We give you the tools to assess where you are and where you need to focus to thrive in this brave new world of data-driven marketing. We make it much less daunting with a roadmap, specific action steps for acquiring skills, processes and technology, and a scoring tool to help you figure out how to assess the solutions currently being offered.
Working your way up the Marketing Maturity Curve can help you use marketing dollars with greater effectiveness and demonstrate strategic leadership in these challenging times. Download the white paper.