Friday, May 3, 2013

Disease Apps and the iPad: How do they lay out?

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ePharma Summit LinkedIn Group Member Jeff Greene recently shared an infographic that examines the presence of disease focused apps in the Apple Apps store.  What did Greene find?  Accordign to his post at the News Solutions Factory, the majority of the apps were focused on diabetes which had a total of 143 apps catering to this sector.  The next most prevalent was depression with 60 apps.    However, the most prevalent disease state that he searched, migraines  had the fewest apps at 10.  He also pointed out that that the content was poor throughout most of the apps.

Does this surprise you about the apps available in the Apple Store? Is there an opportunity here to better expand and reach your consumers on the iPad?
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