Friday, May 31, 2013

ePharma West on Competitive Intelligence, Digital Marketing and Product Lifecycle Management

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This year at the ePharma Summit West, we are happy to announce the addition of a brand-new Pre-Conference Half-Day Summit titled, “Priming the Marketplace: Preparing to Enter the Market Pre-Launch.” This half-day summit is ideal for pharmaceutical, biotech, and medical device marketers focused on competitive intelligence, digital marketing and product lifecycle management.

Over the course of the afternoon on September 16, you will touch upon key steps necessary to ensure commercial success of your new product. Below are just a few session highlights:

  • • Promotional Preferences Among Specialty Physicians in the US presented by Jack Bilson, III, Vice President – Product Innovation, M3 USA
  • • Use Social Listening to Identify What Consumers Want presented by Lyndi Hirsch, Former Director, Online and Consumer Marketing, MAP Pharmaceuticals

ePharma Summit West is taking place September 16-18, 2013 in downtown San Francisco. As a reader of this blog, when you register to join us, you’ll receive an exclusive discount of 15% off the standard rate and mention code XP1856LINK. Have any questions about the program? Feel free to email Jennifer Pereira.
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