Wednesday, May 29, 2013

Lifecycle Management and the Pharmaceutical Industry

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As with many industries, Pharma finds itself stuck in the rut of silos preventing organizations from cross-company collaboration to better manage the product lifecycle.  But the industry is also facing several other challenges that require the industry to begin better managing all their working pieces: lower growth levels and shrinking profit margins.  As a recent Oracle white paper Product Lifecycle Management for the Pharmaceutical Industry stated, the previous lifecycle was focused on clinical trials and outcomes.

The article points out that everything featured in the infographic below needs to be in full synchronization in order to fully and successfully integrate all parts of the product lifecycle.  And to properly do so the systems must be automated.

So what happens when a product is ready to go to market? Packaging is something that should be considered by all parties - those designing the device and delivery and those who are using the drug so that they can do so effectivly. Also - who is the drug for? How are you going to reach the audience? 

At ePharma Summit West, we're taking time to look at the later part of the product lifecycle. Patients should be considered with the drug delivery design and also the product launch. Who is your market and how will you reach them? Many of the traditional mediums for awareness are becoming less effective in today's market. Sam Casillas, Senior Manager, HCP Marketing and Strategic Communication atMAP Pharmaceuticals will be joining us to present Prepare Pre-Launch: Competitive Intelligence Excellence & Priming the Market for Your Drug which will look at the new digital landscape and you can connect with the audience in the right way. For more information on this session and the rest of the program, download the agenda. ePharma Summit West will take place September 14-16, 2013 in downtown San Francisco. If you'd like to join us, a reader of this blog, when you register to join us and mention code XP1856BLOG, you'll save 15% off the standard rate.

As the Pharma landscape becomes more challenging, how important is it that companies begin to think of the whole lifecycle throughout the development and post-launch phases of their products?
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