About the Web Seminar:
|Presenter Dr. Patti Peeples|
This Webinar will provide you with tools to prepare a forward-thinking, sophisticated, and complete Digital Strategy that: identifies the key stakeholders, prioritizes their information needs, presents methods to optimize your market access and reimbursement success, and provides you with the tools to develop a road map to efficiently and effectively integrate these customer groups into your digital marketing mix.
What you will learn:
- The Who and the What: Who are the key managed markets and payer stakeholders to target for a digital strategy, and what do they need and want?
- The Why? Why should I allocate time, effort, and money to these groups?
- The How? How do I optimally communicate with these decision-makers, and how do I gain buy-in from internal stakeholders?
- The When? Do managed markets and payer groups need their information on the same timeline as providers and patients?