Thursday, June 6, 2013

ePharma West Session Spotlight: The Evolution of New are Delivery Models & Their Effects on Pharma Marketing

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Now more than ever before, doctors have less control over what’s prescribed. They’re feeling pressure to prove the financial value of a branded drug over a generic and can have to justify choices to upper management. The whole pharma-HCP-consumer model is changing, and marketers need to adapt their messaging to address this changing, challenging landscape. Doctors must be armed with information on how the product provides value by decreasing readmissions and lowering other costs.

Speaker Mike Strong
In this week's ePharma Summit West session spotlight, we highlight this is the session  The Evolution of New are Delivery Models & Their Effects on Pharma Marketing.  ePharma Summit West will be taking place September 16-18, 2013 in downtown San Francisco.  For more information on this session and the rest of the program, download the agenda.  As a reader of this blog, when you register to join us and mention code XP1856BLOG, you'll save 15% off the standard rate!

Featured Session:  The Evolution of New are Delivery Models & Their Effects on Pharma Marketing

Featured Speakers: Jeff Landau, Director Strategic Marketing & Corporate Development, Threshold
Pharmaceuticals
Mike Strong, Health Systems Manager, Novo Nordisk
Patti Peeples, RPh, PhD, CEO and Founder, HealthEconomics.Com

About the session: Although the term “ACO,” or accountable care organizations, are not something new, we’re just now starting to see ACOs in action and see the effect it has on physician prescribing habits. As doctors are more likely to become employers of hospital systems (instead of owning their own practices) they have less control over what they prescribe. Who holds the power in this evolving
delivery landscape?
  • • Learn about the new stakeholders who help control what gets prescribed
  • • Understand how your marketing model must evolve in order to connect with this new audience

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