Wednesday, June 5, 2013

Web Seminar: Don’t Forget the Payer in Your Digital Strategy: What Payers Need and Want from Pharma

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Web Seminar: Don’t Forget the Payer in Your Digital Strategy: What Payers Need and Want from Pharma
Date: Tuesday, June 25, 2013
Time: 11:00 AM - 12:00 PM EDT
Presented by: Patti Peeples, President and Founder, HealthEconomics.Com

About the Web Seminar:
Are Payers and Managed Markets withering on your Digital vine due to lack of attention? Biopharma Marketing and Sales have well-developed, multi-prong strategies using traditional methods to drive pharma product access, usage, and reimbursement with these critical decision-makers. But, has your Digital Marketing Strategy kept up, or are you still thinking only about providers and patients? Key stakeholders – payers, managed markets, and technology assessment groups - control market access to and reimbursement for your drug or device more than ever before, and they need and want digitally-based product education, information, and evidence evaluation tools. What are your marketers and social media experts doing to optimally engage these key decision-makers?

This Webinar will provide you with tools to prepare a forward-thinking, sophisticated, and complete Digital Strategy that: identifies the key stakeholders, prioritizes their information needs, presents methods to optimize your market access and reimbursement success, and provides you with the tools to develop a road map to efficiently and effectively integrate these customer groups into your digital marketing mix.

What you will learn:
  • The Who and the What: Who are the key managed markets and payer stakeholders to target for a digital strategy, and what do they need and want?
  • The Why? Why should I allocate time, effort, and money to these groups?
  • The How? How do I optimally communicate with these decision-makers, and how do I gain buy-in from internal stakeholders?
  • The When? Do managed markets and payer groups need their information on the same timeline as providers and patients?

This web seminar is presented by ePharma Summit West.  The event will take place September 16-18, 2013 in San Francisco, California.
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