Monday, June 3, 2013

Why should hospitals join the App world?

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Social media can be used my many institutions to help get their word an message out.  One of the sectors benefiting the most from social media, SmartPhones and all the technologies that go with it is the health sector.  According to Ragan's Healthcare Community News, one in three people today use SmartPhones for heatlh related reasons or searches.  This is up from 10% of users with SmartPhones in 2010.  Not only that, but 90% of 18-30 year olds have incorporated checking their SmartPhones during their morning routine.  They also predict that the speed of adoption will continue at this fast pace.

So they argue: Why shouldn't hospitals venture into the social media/SmartPhone space by having an app that appeals to their audience.  It's a way to provide value to your potential clients and a way to have visibility on a daily basis. They point out that many fear an app will be downloaded once and the never used again.  But if the app is designed with a truly valuable point that calls for daily use, that won't happen.

This September at ePharma Summit West, Monique Levy, Vice President, Research, Manhattan Research, will be on hand to discuss how and why pharmacists, physicians and patients use mobile during the presentation Understand the True Use of Smartphones and Tablets in the Care Continuum. For more information on this session and the rest of the program, download the agenda. Would you like to see Monique Levy's presentation?  The event will take place September 16-18, 2013 in downtown San Francisco.  If you register to join us, as a reader of this blog when you register to join us and mention code XP1856BLOG, to save 15% off the standard rate.

How can hospitals set out to figure out who uses their social media and why?
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